Nonprofit Marketing Archives - Beyond Social Media

Twitter Spaces & IKEA Audio Catalog

By David Erickson | March 21, 2021

Beyond Social Media - Twitter Spaces - Episode 342

BL and David discuss the launch of Twitter Spaces; IKEA’s audiobook catalog; a sweet wine-tasting gig; a tour of American dialects; instant holograms; Taco Bell’s 404 error page; an Ad Council COVID vaccine campaign; Facebook’s newsletter publishing platform; Mark Cuban’s Clubhouse competitor, Firesidechat app; Google’s Key Moments in YouTube videos; LinkedIn throwing shade TikTok’s way; an inclusion video oversight…and much, much more.

Careful With That Tweet

By David Erickson | June 13, 2020

Episode 311: BL and David discuss Twitter’s plans to prompt you to give a second thought to that link you’re about to share; Twitter spruces up its lists; Google’s financial commitment to help news organizations devastated by the pandemic; Campaign Monitor’s email engagement survey; adopting dogs via Zoom; insane LEGO contraptions; KSTP TV’s new long-form newscasts; Proctor & Gamble’s active anti-racism PSA; Jason Calacanis’ call to fund a Facebook alternative; Google scrolling your website; Twitter’s Fail on Trump tweets; Google’s cheapskate ad credits;..and much, much more.

Everything Amazon Owns

By David Erickson | July 15, 2019

Beyond Social Media - What Amazon Owns - Episode 275

Episode 275: BL and David discuss the astounding array of businesses Amazon owns; the Area 51 search for aliens joke that 400,000 people have signed up for; major updates to Google My Business; how Pittsburgh helped power the first US Moon Landing; Pinterest adds videos; Shoelace is Google’s latest attempt at building a social network; a hilarious parody influencer apology video; Ikea’s new Soffa Sans typeface; using text messages to solicit local reviews; dangerous dongles and much, much more.

Lands' End Drops Gloria Steinem

By David Erickson | February 28, 2016

Episode 132: Co-hosts B.L. Ochman & David Erickson discussed Lands’ End PR problem with Gloria Steinem; Google’s elimination of sidebar ads from search results; ISIS threats against Facebook’s Mark Zuckerberg and Twitter’s Jack Dorsey; India banning girls from using cell phones; Harry Shearer catches Joe Scarborough and Mika Brzezinski chatting up Donald Trump; David Duke trending on Twitter; the #HelpKenyaNotKanye campaign; Google Docs’ voice typing; some Autocorrect humor; Donald Trump’s Twitter insults; Atlas, the two-legged robot; Facebook Reactions; plus great new apps and important stats and a lot of stuff in between.

Hashtags Gone Bad & Bezos vs Trump Twitter Spat

By David Erickson | December 13, 2015

Beyond Social Media - Jeff Bezos vs Donald Trump Twitter - Episode 123

Episode 123: BL and David discuss three Twitter hashtags gone wrong: #ThisIsEgypt, #HackAHairDryer & #AskLaneBryant; Greenpeace’s undercover investigation of buying academic research; Republican candidates with their phallic firearms; the Jeff Bezos vs. Donald Trump Twitter spat; season two of Serial; Google website hosting & domain registration; Twitter photo improvements; Rice Ball Babies; and much, much more.

Force Friday & Hipster Barbie

By David Erickson | September 6, 2015

Beyond Social Media - Force Friday - Episode 110

Episode 110: Co-hosts B.L. Ochman & David Erickson discussed Burger King’s McWhopper peace offering; Rand Paul’s #StandWithPaul app fiasco; the role of war photographers and the image of a drowned Syrian refugee boy; Hulu’s new kinda ad-free version; the Love Has No Labels campaign; the new streaming video platform Blab.im; Feed America’s #Spoontember campaign; Disney’s Force Friday marketing blitz for Star Wars: The Force Awakens; the hilarious Hipster Barbie Instagram account; a PSA video from an acid attack survivor; plus great new apps and important stats and a lot of stuff in between.

Is Flash Dead Yet & #AmazonPrimeDayFAIL

By David Erickson | July 19, 2015

Beyond Social Media - Is Flash Dead - Episode 104

Co-hosts B.L. Ochman & David Erickson discussed Amazon’s underwhelming Prime Day; CNN’s latest reporting failure; the latest nail in Flash’s coffin; Starbucks jobs program; Facebook’s Moneypenny digital assistant; Mark Cuban’s Mark Tank fundraiser; the rebirth of Bloom County; Wilco’s Star Wars giveaway; Rachel Platten’s duo with a sick six-year old; plus great new apps and important stats and a lot of stuff in between.

Facebook Instant Articles & Meet The Press Charleston Fail

By David Erickson | June 28, 2015

Beyond Social Media - Facebook Instant Articles - Episode 102

Co-hosts B.L. Ochman & David Erickson discussed Facebook Instant Articles; Meet The Press’ Charleston massacre fail; Amazon’s per-page eBook royalties; influencer marketing; Google News Lab; Google’s news algorithm update; the Time-On-Story metric; Facebook Author Tags; the #SeriousBaby campaign; YouTube’s new player; Google’s artistic cars; Samsung’s see-through trucks; plus great new apps and important stats and a lot of stuff in between.

Twitter DM Limit Expansion & Snoop Dogg Wants The CEO Gig

By David Erickson | June 14, 2015

Beyond Social Media - Snoop Dogg For Twitter CEO - Episode 100

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s DM expansion; Snoop Dogg’s campaign for Twitter CEO; Safari content blocking capabilities; LeBron’s wardrobe malfunction; Joyce Carol Oates’ outrage; public relations’ PR problem; the Coke/boob challenge; tampons for a cause; GIFographics; yawning billboards; Kid President’s campaign against hunger; plus great new apps and important stats and a lot of stuff in between.

POTUS Joins Twitter

By David Erickson | May 24, 2015

Beyond Social Media-Show - POTUS Tweets - Episode 97

Co-hosts B.L. Ochman & David Erickson discussed the reaction to POTUS joining Twitter; racist Googlebombs in Google Maps; Tweets appearing in Google search; stamping money in politics; a Tinder cautionary tale; Spotify diversifies; plus great new apps and important stats and a lot of stuff in between.