Music Marketing Archives - Page 5 of 7

Martin Shkreli Goes To Washington

By David Erickson | February 9, 2016 |

Episode 129: Co-hosts B.L. Ochman & David Erickson discussed the potential Twitter timeline algorithm; Pharma Bro’s day at Congress; that Ted Cruz’ super PAC wants to take back some place called Counrty; Esurance’s Super Bowl sweepstakes; the immersive Super Bowl broadcast; Coke’s Gif-maker hijacked; Chipotle’s rush hour gambit; the Trump vs Trump debate; Pantene Dad-Do series; Bose’s found Super Bowl songs; plus great new apps and important stats and a lot of stuff in between.

David Bowie's Online Innovations & New Twitter Ads

By David Erickson | January 18, 2016 |

Beyond Social Media - David Bowie's Online Innovations - Episode 126

Co-hosts B.L. Ochman & David Erickson discussed Crocs’ clumsy David Bowie tribute; David Bowie’s online innovations & foresight; Periscope livestreaming on Twitter; new Twitter ads; a Peachy new social network; Nazis for Trump; EA Sports NFL playoff trolling; the Bud Grant meme; newspapers as public benefit corporations; New York Daily News’ one-fingered salute to Ted Cruz; a taco joint mocking burglars; plus great new apps and important stats and a lot of stuff in between.

Bernie Sanders' Data Grab

By David Erickson | December 20, 2015 |

During Episode 124, co-hosts B.L. Ochman & David Erickson discussed the Bernie Sanders campaign breach of Clinton campaign voter data; Apple shutting down Topsy; a Stoner Sloth PSA campaign; Santa as a woman; Ticketmaster’s crash and burn; 2015 Photoshop fails; Southerners scared of solar energy; the Year in Search; virtual trips to Mars; a Star Wars safe driving PSA; Facebook’s Yelp killer; Google’s predictive traffic patterns; Google’s Uber killer; plus great new apps and important stats and a lot of stuff in between.

Social Media's Role In Paris Terrorist Attacks Aftermath

By David Erickson | November 15, 2015 |

Beyond Social Media - Paris Terrorist Attacks - Episode 120

Co-hosts B.L. Ochman & David Erickson discussed Blomingdale’s catalog ad backlash; the myth of so-called Content Shock; a trending Bob Dole; Jeb Bush’s miss on the #BabyHitler trend; social media’s role in the wake of the Paris terrorist attacks; Starbucks’ veteran employee tuition benefit; a New York lottery campaign; a video explainer about Facebook video; Facebook’s 360 video education center; Foo Fighters concert posters; plus great new apps and important stats and a lot of stuff in between.

REI Opts To #OptOutside & Target Haunts A House

By David Erickson | November 1, 2015 |

Beyond Social Media - REI OptOutside - Episode 118

David Erickson discussed Google’s Kansas City fiber outage and Fox Sports’ video outage during Game One of the World Series; REI’s Black Friday outage and call to #OptOutside; Google’s new embrace of podcasters; Target’s Halloween House on Hallow Hill video series; Usher’s Don’t Look Away facial-recognizing music video; the tilt-shift video trend; plus great new apps and important stats and a lot of stuff in between.

Star Wars: The Force Awakens Marketing

By David Erickson | October 25, 2015 |

Beyond Social Media - Star Wars The Force Awakens - Episode 117

Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.

Apple's TV App Store

By David Erickson | September 12, 2015 |

Beyond Social Media - Apple TV Apps - Episode 111

Co-hosts B.L. Ochman & David Erickson discussed the iPhone subscriptions and Apple TV apps; a tasteless 9/11 gun shop promotion; the Pope toaster; philanthropic porn prizes; LEGOs in space; augmented reality Pokemon; a Golden groupie; Donaldo Tumpez; Google & Twitter’s answer to Instant Articles; Washington Post’s ad blocking statement; plus great new apps and important stats and a lot of stuff in between.

Ashley Madison Hack & Tweets In Google Desktop Search

By David Erickson | August 22, 2015 |

Beyond Social Media - Ashley Madison Hack - Episode 109

Co-hosts B.L. Ochman & David Erickson discussed the fallout over the Ashley Madison hack; real-time tweets in Google desktop search; bid a fond farewell to the real-life Batman; the Straight Outta meme; McDonald’s viral photo poach; buzzwords to ban; Comcast’s Watchable; Josh Groban’s singable Trump tweets; real-life tweets on Twitter; Bloomberg’s social media brand ratings; predictive photography; Mastercard’s SelfiePay; Boston Dynamics’ robot takes a stroll through the woods; plus great new apps and important stats and a lot of stuff in between.

Jessica Alba Burns Customers & Arby's Bids Jon Stewart Adieu

By David Erickson | August 8, 2015 |

Co-hosts B.L. Ochman & David Erickson discussed Jessica Alba’s sunscreen fail; the #DisarmTheiPhone campaign; the sad fate of HitchBOT; Telsa’s snake charger; Vanderbilt’s rape tweet; nail polish that detects date rape drugs; emoji campaigns; Arby’s goodbye to Jon Stewart; Old Spice’s Instagram campaign; project UROK; Cecil the Lion Beanie Babies; an amazing Foo Fighters cover song; Twitter’s news tab; plus great new apps and important stats and a lot of stuff in between.

Is Flash Dead Yet & #AmazonPrimeDayFAIL

By David Erickson | July 19, 2015 |

Beyond Social Media - Is Flash Dead - Episode 104

Co-hosts B.L. Ochman & David Erickson discussed Amazon’s underwhelming Prime Day; CNN’s latest reporting failure; the latest nail in Flash’s coffin; Starbucks jobs program; Facebook’s Moneypenny digital assistant; Mark Cuban’s Mark Tank fundraiser; the rebirth of Bloom County; Wilco’s Star Wars giveaway; Rachel Platten’s duo with a sick six-year old; plus great new apps and important stats and a lot of stuff in between.