Music Marketing Archives - Page 3 of 7

How China Censors American Companies

By David Erickson | October 11, 2019 |

Beyond Social Media - US Companies Cave To China, Episode 284

Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.

Spotting Fake Videos

By David Erickson | June 29, 2019 |

Episode 274: BL and David discuss Taylor Swift headlining a Prime Video live streaming concert teasing Amazon Prime Day; the Apollo 11 Augmented Reality app; a historic account of brand tweets; the periodic table of SEO success factors; Twitter and reddit’s crackdown on social media abuse; LinkedIn’s engagement algorithm update; VW’s user generated content commercial; B.L.’s viral tweets; Google’s voice strategy; a voice technology project that respects your privacy; cops commenting racial slurs; Wayfair’s employee walkout; the Google Phishing expedition; blasting emails;…and much, much more.

The Deep Fakes Edition

By David Erickson | June 24, 2019 |

Beyond Social Media - Deep Fakes Edition - Episode 273

Episode 273: BL and David discuss the Pakistani press conference that was filtered with cat ears; 3D objects and augmented reality in Google search; YouTube’s augmented advertising; Cracker Barrel’s moral stand; a robobullying parody video of Boston Scientific robots; museums installing ‘braille art’ touchable recreations of exhibits; Spotify’s Daily Drive podcast playlist and the company’s new podcast-targeted advertising; the announcement of Facebook’s Libra cryptocurrency; an AI-generated Russian spy infiltrates LinkedIn; a deep fake Rasputin sings Beyonce; deep fake videos that are as easy to create as editing text; an algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker’s voice; Google Photos goes Driveless;…and much, much more.

The State Of The Internet 2019

By David Erickson | June 15, 2019 |

Beyond Social Media - State of the Internet - Episode 272

Episode 272: BL and David discuss Mary Meeker’s 2019 Internet Trends Report; a deep fake of Mark Zuckerberg himself; Radiohead thwarts extortionists; Barney’s department store doubles as your dealer; Google Data Studio 101; VW takes its reputation cleanup seriously; Kraft rebrands ranch dressing as salad frosting; Internet-prompted evolution; thumbdrive hacking; the definition of hate speech; two popups too many;…and much, much more.

"Runaway Train 25" Helps Find Missing Kids

By David Erickson | June 4, 2019 |

Beyond Social Media - Runaway Trains - Episode 270

Episode 270: BL and David discuss the geo-targeted update of Soul Asylum’s hit song Runaway Train devoted to the discovery of missing kids; IKEA’s recreation of living rooms from The Simpsons, Friends & Stranger Things; Crossfit’s Facebook pause; Google’s Translatotron technology; Tiny replica McDonald’s bee hives; David Gilmour’s podcast series telling the backstory of three of his famous guitars; Guns Down America’s challenge to blacklist the NRA; Jeff Jarvis’ superb essay about our Crisis of Cognition; PR pros need to do the legwork; Antitrust investigations heating up for Amazon, Apple, Facebook and Google; Google’s suspicious outage; The North Face’s disastrous black hat SEO tactic; the limitations of social listening;…and much, much more.

2019 Twitter Trends for Marketers

By David Erickson | April 27, 2019 |

Beyond Social Media - Twitter Trends - Episode 267

Episode 267: BL and David discuss SEMRush’s 2019 Twitter marketing trends study; Luminary’s launch; Google’s Avengers: Endgame Easter egg; a solar-powered music festival; how Earth Day got its name; Twitter’s false flag Flag; the Russians are still trolling; Jane Goodall’s take on the viral chimpstagram; Facebook’s racially-insensitive algorithm problem;…and much, much more.

Spotify & LinkedIn Launch New Podcasts

By David Erickson | March 11, 2019

Episode 262: BL and David discuss discuss Spotify’s major embrace of podcasts with The Story of The Clash; LinkedIn’s new Hello Monday podcast; April the Giraffe’s pregnant again..and David could not give a rip; Tesla’s Easter Egg troll; BBC’s article chatbots; Buffer’s vertical video report; a Texas school teacher’s Facebook Live bedtime stories; Apple’s AR Glasses; Microsoft’s HoloLens 2; pharmafluencers; Sealioning; The Great Toilet Paper Controversy of 2019 featuring Walmart and Cottonelle; racist self-driving cars; deceptive from fields;…and much, much more.

New Prince Music Video & High Times At Coca-Cola?

By David Erickson | September 22, 2018 |

Episode 241: BL and David discuss Prince’s new music video that pays tribute to the scores of teens and children affected by gun-related violence every year; the Twitterification of Twitter; the crumbling of the college degree barrier; the National Voter Registration Day media takeover; Coca-Cola’s interest in the marijuana industry; dancing lessons for NFL players; the opening of Bud Light’s Victory Fridges; an update to the Social Media Guru list; augmented reality applied below ground; Arby’s tattoos the meats; the hacking of our website; who is getting raises and who is not; the New York Times’ video case study of the Tylenol poisoning; and much, much more.

Guggenheim Punks Trump & Elton John's 360 Retirement Tour

By David Erickson | February 1, 2018 |

Beyond Social Media - Trump Gold Toilet - Episode 216

Episode 217: Co-hosts B.L. Ochman and David Erickson discussed the Guggenheim Museum’s punking of Donald Trump with a golden toilet; the Finnegans beer augmented reality Super Bowl commercial; one-star Paris reviews; how Burger King educated consumers about Net Neutrality with Whopper Neutrality PSA ad; get out the vote postcards; Elton John’s 360 retirement tour trailer; Budweiser’s Big Data focus; Facebook’s newsfeed fail; the Super Bowl America deserves; the Twitter follower factory; plus great new apps and stats you should know…and much, much more.

Bud Light's 6-Second Dilly Dilly Ad & Bloomberg's Twitter TV

By David Erickson | December 1, 2017 |

Beyond Social Media - Bud Lite Dilly Dilly - Episode 211

Episode 211: David Erickson discussed the Bud Light Dilly Dilly commercial that ran during the Thanksgiving Day NFL game; Bloomberg’s imminent launch of its 24-hour news network on Twitter; Facebook’s suicide ideation AI; Facebook Shadow Profiles; Instagram subscribeable hashtags; Twitter’s affordable firehose; Snapchat’s new Audience Filters; the love of heavy metal music; Spotify’s ambitions to become a music label with the acquisition of Soundtrap; Sesame Street’s culturejacking of Stranger Things 2 with its Sharing Things parody video; Gamefly’s ridiculous cowgirls commercial; Paris Hilton’s false claim of inventing the selfie; plus great new apps and stats you should know…and much, much more.