Minnesota Archives - Beyond Social Media

Steven Clift Interview

By David Erickson | February 21, 2021

Beyond Social Media Show host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts.

BL and David discuss the Walmart’s new parking lot drive-in movie theaters; giving credit to creators; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google News providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; Trump’s ‘clean’ Internet; B2B salesperson traits;…and much, much more.

Careful With That Tweet

By David Erickson | June 13, 2020

Episode 311: BL and David discuss Twitter’s plans to prompt you to give a second thought to that link you’re about to share; Twitter spruces up its lists; Google’s financial commitment to help news organizations devastated by the pandemic; Campaign Monitor’s email engagement survey; adopting dogs via Zoom; insane LEGO contraptions; KSTP TV’s new long-form newscasts; Proctor & Gamble’s active anti-racism PSA; Jason Calacanis’ call to fund a Facebook alternative; Google scrolling your website; Twitter’s Fail on Trump tweets; Google’s cheapskate ad credits;..and much, much more.

Vindictive Valentines

By David Erickson | February 9, 2020

Episode 295: BL and David discuss “Cry Me A Cockroach” vindictive Valentines via San Antonio Zoo; social media savvy Astronaut Christina returns to earth; Seventh Generation’s brilliant State of the Union ad; Spotify’s podcast expansion; flirting with Tinder bots; how Netflix gets to the Oscars; Twitter squashes student’s parody, then apologizes; Planters Baby Nut banned; best and worst Super Bowl LIV ads; the Iowa Caucus debacle; hacking Google Maps; world’s worst job ad and world’s funniest resume; Clearview AI slapped with cease-and-decists; Celebrity Cruises’ clueless commercial; 2020 election disinformation wars; Edelman Trust Barometer…and much, much more.

LEGO Creativity

By David Erickson | September 20, 2019

Episode 281: Co-hosts BL Ochman and David Erickson discuss the creativity of the world’s largest display of LEGO art in New York City as well as LEGO’s new Rebuild The World campaign; the five hundred new words that were added to the dictionary; Google’s new in this video search results; John Batelle’s new Daily Recount summary of the day’s political news; the city of Grand Rapids, Minnesota’s 3D crosswalks; Descript podcasting software that lets you deep fake yourself; fears of Chinese propaganda via TikTok; the pros and cons of Echo Auto; Facebook Watch TV watching you; creating a digital will; political contributions via Amazon Echo; Facebook’s app problem;…and much, much more.

Super Bowl LIII Marketing

By David Erickson | February 3, 2019

Episode 257: BL and David discuss brands’ earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis’ frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple’s power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study…and much, much more.

Guggenheim Punks Trump & Elton John's 360 Retirement Tour

By David Erickson | February 1, 2018

Beyond Social Media - Trump Gold Toilet - Episode 216

Episode 217: Co-hosts B.L. Ochman and David Erickson discussed the Guggenheim Museum’s punking of Donald Trump with a golden toilet; the Finnegans beer augmented reality Super Bowl commercial; one-star Paris reviews; how Burger King educated consumers about Net Neutrality with Whopper Neutrality PSA ad; get out the vote postcards; Elton John’s 360 retirement tour trailer; Budweiser’s Big Data focus; Facebook’s newsfeed fail; the Super Bowl America deserves; the Twitter follower factory; plus great new apps and stats you should know…and much, much more.

Die, Flash? & Facebook TV Launches

By David Erickson | July 28, 2017

Beyond Social Media - Death Of Flash - Episode 196

Episode 196: Co-hosts B.L. Ochman and David Erickson discussed Old Navy’s rockin’ back to school campaign; Jimmy John’s real-life demonstration of its freaky fast tagline; going beyond the corporate message to find real stories; the business imperative for reading science fiction; Russian comedians punking Rick Perry; citizen cyber warriors and compulsory service; the launch of Facebook TV; integrating Facebook Pages and Facebook Groups; husband storage in China; Mariah Carey’s goes viral for slacking; implantable microchips; 35W bridge collapse revisited and citizen journalism; the problem with Hipsters; the imminent death of Flash…perhaps?; Air France for Millennials; GoFund Snopes; saying goodbye to the YouTube Editor; plus great new apps and stats you should know…and much, much more.

Facebook's Live Video Problems

By David Erickson | April 21, 2017

Episode 184: Co-hosts B.L. Ochman and David Erickson discussed Facebook’s live video problems; the Juicero press test; Minnesota cops celebrate 4/20 Day; Google’s talentless drawing app; the personalization of Google Home; branded Easter eggs; Steve Ballmer’s USA Facts; a potential Google ad-blocker; An Inconvenient Tooth; Facebook getting Instant Articles pushback; a false twins story; a scary phishing expedition; …and much, much more.

Donald Trump Asks Russia To Hack America

By David Erickson | July 31, 2016

Beyond Social Media - Russia Hacking Democracy - Episode 152

Episode 152: Co-hosts BL Ochman and David Erickson discuss Russia’s hacking of American democracy and Donald Trump’s treasonous encouragement; the hacking of TechCrunch; Getty Images swiping a 18,000 public domain photos from the Library of Congress; the Olympic tweeting ban; Melania Trump laid bare; Twitter shutting down PostGhost; a YouTube kidnap conspiracy; Stable & Unstable Likers; the Action Aids ad campaign; Ralph Lauren’s custom animated Gif campaign; Twitter’s original food content; Minnesota in a box; the Trojan Olypmics; and much, much more.