Super Bowl LIII Marketing

By David Erickson | February 3, 2019
Beyond Social Media - Super Bowl LIII Marketing - Episode 257

Episode 257: BL and David discuss brands’ earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis’ frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple’s power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study…and much, much more.

Read More

Social Media Cleanup & Chance Rappin' The News

By David Erickson | July 20, 2018 |
Beyond Social Media - Social Media Cleanup - Episode 235

Episode 235: BL and David discuss choice words in Chance the Rapper’s rap about buying Chicagoist; Jurrasic Jeff Goldblum; an Amazon Dinosaur delivery; the Washington Post’s new Twitch TV channel; Buzzfeed’s no cats news feed; Twitter’s and Facebook’s transparent ads; Zuckerberg’s Recode interview and Holocaust denier do-over; AP’s social media fact checking; the great Twitter bot purge; Facebook fraud; Papa John’s whining, and Laundry Service resigning …and much, much more.

Read More