Advertising Adapts To COVID-19

By David Erickson | April 14, 2020
Beyond Social Media - Advertising Adapts To COVID-19 - Episode 303

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

Read More

#IStandWiithAhmed & Tide Mocks Kim Davis

By David Erickson | September 20, 2015
Beyond Social Media - Pope Francis Emojis - Episode 112

Co-hosts B.L. Ochman & David Erickson discussed Pope Francis emojis; the #IStandWithAhmed social media storm; the #NursesUnited fallout over flippant comments on The View; what’s really behind Apple’s inclusion of ad-blocking apps in iOS 9; a Don’t Drive & Smoke Weed PSA; Mikki Willis’ A Boy & His Doll viral video; Tide’s online video commercial mocking Kim Davis; Flickr’s VP photos; plus great new apps and important stats and a lot of stuff in between.

Read More