REI Opts To #OptOutside & Target Haunts A House

Beyond Social Media - REI OptOutside - Episode 118

David Erickson discussed Google’s Kansas City fiber outage and Fox Sports’ video outage during Game One of the World Series; REI’s Black Friday outage and call to #OptOutside; Google’s new embrace of podcasters; Target’s Halloween House on Hallow Hill video series; Usher’s Don’t Look Away facial-recognizing music video; the tilt-shift video trend; plus great new apps and important stats and a lot of stuff in between.

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Star Wars: The Force Awakens Marketing

Beyond Social Media - Star Wars The Force Awakens - Episode 117

Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.

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Jack Dorsey's Twitter & Square Duet

Co-hosts B.L. Ochman & David Erickson discussed Marks & Spencer’s ill-conceived #ShowYourStrap campaign; Amazon’s Alexa-activating commercial; Columbia Sportswear’s septuagenarian spokeswoman; data journalism reporting on gun violence; Jack Dorsey’s permanent return; the #ImWithLizzie and anti-bullying month; Medium’s new features; Twitter Moments; Facebook empathetic Emojis; Google’s Impact Challenge; email signature best practices; plus great new apps and important stats and a lot of stuff in between.

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Long-Form Twitter & Facebook Video Profiles

Beyond Social Media Show - Long-Form Twitter - Episode 114

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s long-form plans; Facebook banning ads; the Yelp for Peepl app; the #ShoutYourAbortion backlash; the proprietary Internet; Facebook Notes, video profile pics, and Internet access for refugees; the #PopDog Halloween costume; YouTube shopping ads; plus great new apps and important stats and a lot of stuff in between.

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#IStandWiithAhmed & Tide Mocks Kim Davis

Beyond Social Media - Pope Francis Emojis - Episode 112

Co-hosts B.L. Ochman & David Erickson discussed Pope Francis emojis; the #IStandWithAhmed social media storm; the #NursesUnited fallout over flippant comments on The View; what’s really behind Apple’s inclusion of ad-blocking apps in iOS 9; a Don’t Drive & Smoke Weed PSA; Mikki Willis’ A Boy & His Doll viral video; Tide’s online video commercial mocking Kim Davis; Flickr’s VP photos; plus great new apps and important stats and a lot of stuff in between.

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Ashley Madison Hack & Tweets In Google Desktop Search

Beyond Social Media - Ashley Madison Hack - Episode 109

Co-hosts B.L. Ochman & David Erickson discussed the fallout over the Ashley Madison hack; real-time tweets in Google desktop search; bid a fond farewell to the real-life Batman; the Straight Outta meme; McDonald’s viral photo poach; buzzwords to ban; Comcast’s Watchable; Josh Groban’s singable Trump tweets; real-life tweets on Twitter; Bloomberg’s social media brand ratings; predictive photography; Mastercard’s SelfiePay; Boston Dynamics’ robot takes a stroll through the woods; plus great new apps and important stats and a lot of stuff in between.

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Google Becomes Alphabet & Target's Customer Service Troll

Google Alphabet - Beyond Social Media - Episode 108

Co-hosts B.L. Ochman & David Erickson discussed Google’s restructuring as Alphabet; Hillary Clinton’s emoji fail; Bic pens dissing women…again; Edelman’s climate stance conundrum; Google’s diminishing map pack; Target’s trolling “customer service” rep; Twitter’s customer service playbook; political photoshopping; Moz’s new search engine ranking factors; plus great new apps and important stats and a lot of stuff in between.

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