Financial Services Marketing Archives

Walmart + Microsoft = TikTok?

By David Erickson | August 29, 2020 |

Beyond Social Media - Walmart Plus Microsoft Equals TikTok - Episode 321

Episode 321: BL and David discuss Walmart and Microsoft tagging up to acquire TikTok; American Family Insurance’s perfectly targeted commercial; The Humanity Lab’s anti-racism efforts; KFC is finger lickin’ good no more; Instagram infographics; Spotify virtual events; COVID 19 gag rules; a fond farewell to Izzy’s Ice Cream; PPE vending machines…and much, much more.

New Twitter Features

By David Erickson | May 10, 2020 |

Episode 307: BL and David discuss Twitter’s new moderation tool and potential new features for business profiles; Google’s podcast analytics; Google’s Web Vitals metrics; Facebook’s oversight board; Ryan Reynold’s Mint Mobile commercial; Wendy’s online scavenger hunt; Progressive Insurance works from home; Amazon’s new show, Upload; augmented reality that copy and pastes from real life; Google Lens’ new copy to desktop feature; Jimmy Kimmel’s screw up; 28,000 GoDaddy hosting accounts compromised;..and much, much more.

Martha Stewart, Baked

By David Erickson | March 3, 2019 |

Episode 261: BL and David discuss discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson’s research demonstrating humans are hardwired for stories; the New York Times’ new In Her Words newsletter; Twitter’s new hashtag data; Farmers Insurance’s Dr. Seuss campaign; LinkedIn’s new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents;…and much, much more.

Live Video Marketing With Facebook & Twitter

By David Erickson | April 10, 2016 |

Beyond Social Media - Live Video Streaming - Episode 138

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s NFL live-streaming deal; the New York Times’ new podcasting unit; the exploding watermelon; Facebook’s rollout of live video; puppy videos; a Mashable staff memo; an insane inbox; Amazon Dash buttons; boring podcasts; bad lawyer websites; feline hackers; a time-lapsed bridge building; plus great new apps and important stats and a lot of stuff in between.