Facebook Live Archives - Beyond Social Media

Corona Beer Crisis

By David Erickson | February 29, 2020

Beyond Social Media - Corona Beer Virus - Episode 298

Episode 298: BL and David discuss absurd Corona Beer Virus searches and fears; CNN weatherman’s face filter forecast; Giphy and Jif peanut butter’s Gif or Jif debate ad; students learning media literacy in school; Walmart’s reply to David’s Tweet shows smart earned media strategy; Stars & Stripes deleted by vindictive Trump; LinkedIn adds pinned updates; podcast rankings and Netflix rankings released; anti-Putin blogger assassinated; Leap Year baby finally turns 21; Greta Thunberg responds like a heroine; Bloomberg will send Trump a pink slip for you…and much, much more.

The Deep Fakes Edition

By David Erickson | June 24, 2019

Beyond Social Media - Deep Fakes Edition - Episode 273

Episode 273: BL and David discuss the Pakistani press conference that was filtered with cat ears; 3D objects and augmented reality in Google search; YouTube’s augmented advertising; Cracker Barrel’s moral stand; a robobullying parody video of Boston Scientific robots; museums installing ‘braille art’ touchable recreations of exhibits; Spotify’s Daily Drive podcast playlist and the company’s new podcast-targeted advertising; the announcement of Facebook’s Libra cryptocurrency; an AI-generated Russian spy infiltrates LinkedIn; a deep fake Rasputin sings Beyonce; deep fake videos that are as easy to create as editing text; an algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker’s voice; Google Photos goes Driveless;…and much, much more.

Marketing Of The Christchurch Shooting

By David Erickson | March 16, 2019

Episode263: BL and David discuss discuss role social media played in the Christchurch terror attack and the deliberate marketing plan the terrorist put in place to spread hate; Google Arts & Culture’s Once Upon a Try online exhibition; Beto O’Rourke’s hacker credentials; Twitter’s new prototype app, twttr; Twitter’s new podcast, Character Count; how high school kids are using Google Docs to chat with one another; the marketing flywheel; Google’s abuse-filtering Chrome extension, Tune; facial recognition training data sets; YouTube’s new augmented reality Stories; an ill-advised jaguar selfie; Reddit’s Chinese trolls;…and much, much more.

Spotting Fake News & Dunkin' Donuts' Tiny Home

By David Erickson | October 21, 2018

Beyond Social Media - Spotting Fake News - Episode 245

Episode 245: BL and David discuss misplaced trust on social media; Lacta’s 5Star Chocolately Mayhem commercials; the Parkland Kids and Kesha’s “Most Vicious Cycle” video; Carvana’s car vending machines; scientists outing Bots; Dunkin’ Donuts’ tiny house powered by coffee; Twitter’s new tool for spotting haters; Madden Newsjacks Linval Joseph; how to keep your kids from seeing political attach attack on YouTube; horse blinders for humans; President Obama debunking excuses not to vote; Ted Cruz’ failed Facebook livestream; Dictionary.com dissing 45…and much, much more.

Burger King's #NoBully Campaign & Twitter's New Political Ad Transparency

By David Erickson | October 29, 2017

Beyond Social Media - Burger King Bullying Ad - Episode 207

Episode 207 co-hosts B.L. Ochman & David Erickson discuss Burger King’s anti-bullying public service ad; Twitter’s new-found transparency for political ads; the mechanics behind the recommendation engine powering Spotify’s Discover Weekly playlist; Burger King bullying Wendy’s; saveable Tweets; Twitter’s Happening Now feature; Facebook going after Google Hangouts with the addition of screensharing to Facebook Live; Facebook adding Dwell Time and Link Sharing as custom audiences for ad retargeting; 3D social posts to encourage VR object sharing on Facebook; the EPA erasing climate change online; your camera is watching you; Spectacle sales are not so spectacular; giving Amazon your key; and the top 10 most horrific marketing screw-ups of 2017; plus great new apps and stats you should know…and much, much more.

Charlottesville Domestic Terrorism Plus Some Happy Topics

By David Erickson | August 21, 2017

Beyond Social Media - Charlottesville Domestic Terrorism - Episode 198

Episode 198: Co-hosts B.L. Ochman and David Erickson discussed the Vice News documentary about the Charlottesville domestic terror attack; Josh Bernoff’s Pro Bono Pledge; BuzzFeed’s new live show; how to lampoon racists and Nazis; a treasure trove of digitized vintage vinyl records; Google Home’s new calling feature; airport fashion; Proctor & Gamble’s new The Talk commercial; 3D printed hands; livestreaming crossword help; tigers banned from Tinder; ancient emojis; a Planetary Protection Officer update; the #PutinShirtlessChallenge; Amazon’s secret brands; Twitter’s senstive content algorithm; Facebook copycatting; plus great new apps and stats you should know…and much, much more.

NASA Discovers New Solar System With 7 Planets That Could Have Organic Life

By David Erickson | February 24, 2017

Beyond Social Media - NASA New Solar System - Episode 176

Episode 176: Co-hosts B.L. Ochman and David Erickson discussed NASA’s Facebook live feed of its discvoery of a new solar system; the Washington Post’s new motto; silly superheroes; Sweden’s Trump Twitter storm; Twitter’s time out room; live video streaming sports on Twitter & Facebook; Facebook’s autosound; fake news movie promotion campaign; how to leak securely; Instagram’s New Carousel Posts; dragon drones; …and much, much more.

Super Bowl LI Commercials: Brands Take Stands; Fake News Gets Freakier

By David Erickson | February 9, 2017

Beyond Social Media - Super Bowl LI Commercials - Episode 174

Episode 174: Co-hosts B.L. Ochman and David Erickson discussed Super Bowl LI commercials, including Ford’s future of transportation spot, the sexy Mr. Clean, the Coen Brothers and Peter Fonda’s Mercedes collaboration, Audi’s girl power ad, Budweiser’s origin story, and 84 Lumber’s pro-immigration piece; Comcast’s paid protesters; New York City subway users erasing Nazis; freaky fake news; Facebook Live’s filter bubble; Twitter’s new safety features; YouTube Live; Facebook’s computer vision; LinkedIn’s ProFinder badges; Oculus Rift’s Best Buy fail; Circuit Cubes; …and much, much more.

Chevy's LEGO Batmobile & Obama's VR White House Tour

By David Erickson | January 19, 2017

Beyond Social Media - Chevrolet LEGO Batmobile - Episode 171

Episode 171 co-hosts B.L. Ochman & David Erickson discuss canine abuse on the set of Purpose Of A Dog; Angel Soft’s scatological ads; the Honest recall; live-streaming the Steelers locker room; Google Chrome’s new warnings for non-SSL sites; robot kill switches; Barack Obama’s virtual White House tour; Michael Dukakis’ advice for the new White House occupant; Sad Affleck rises again; two Trump protest songs; the Washington Post’s comedy news show; Facebook de-emphasizes Live; travel Norway’s rail virtually; Chevrolet’s LEGO Batmobile; and much more.

Ken Bone, Internet Meme & Exploding Samsung Phones

By David Erickson | October 14, 2016

Episode 161: BL and David discuss the Wonder Woman UN ambassador; the exploding Samsung Galaxy Note 7 phones; the Kim Kardashian heist Halloween costume; cyborg surveillance beetles; a scared Ronald McDonald; Nobel Laureate Bob Dylan; Donald Trump’s Pussy Riot moment; Echo Alexa everywhere; BuzzFeed’s live election Twitter video feed; Amazon Music Unlimited; Amazon Prime Reading; Ken Bone, conquering Internet hero; Chromecasting Facebook Live video; and much, much more.