Block19 Backlash

Beyond Social Media - Block19 Backlash - Episode 356

BL and David discuss the backlash over Culper Precision’s Lego kit for a Glock handgun; Improv Everywhere’s New York city dance party; Google’s test of seller ratings in search; Twitter’s Non-Fungible Tokens; Amazon’s Kindle Vella serialized fiction platform; Twitter’s testing of new conversational features; Instagram’s Reel advertising; BusinessInsider’s clever welcome email; Facebook launching it’s Substack clone, Bulletin; the advent of the college athlete influencer; This Week in Cuba Twitter Space; DiGiorno’s crowdsourced slogan; an Amazon contractor gets fired by bot; emails on packaging; Clubhouse demographics;…and much, much more.

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Live Audio With Spotify & Facebook

Beyond Social Media - Spotify & Facebook Clone Clubhouse - Episode 354

BL and David discuss Spotify and Facebook’s Clubhouse clones; a Twitter thread that made it to the silver screen; Google’s breaking news warning; a clever list building tactic; digitally resurrecting murdered journalists; how to scare phone spammers; Twitter’s ticketed Spaces; a LEGO typewriter set; Hyundai acquires Boston Dynamics and cuts a strange video to celebrate; Apple is out to destroy your open rates; family and friends word of mouth;…and much, much more.

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Michael Solomon Interview

Beyond Social Media - Michael Solomon Interview - Episode 337

Beyond Social Media Show co-host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.

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Celebrity Conspiracy Debunkers

Beyond Social Media - Celebrity Conspiracy Debunkers - Episode 316

Episode 317: BL and David discuss John Oliver’s celebrity conspiracy debunkers; Netflix enlists Reddit digital detectives; Minnesota Search Engine Marketing Association’s virtual happy hours; the return of Apple’s Underdogs; reporter’s email newsletters; Amazon delays Prime Day; Hootsuite adds Google My Business; Brickrolling; Yelp’s economic indicators; Facebook’s parallel universe;…and much, much more.

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Pandemic Care Packages

Beyond Social Media Covid-19 Care Packages - Episode 304

Episode 304: BL and David discuss the Twitter food drive; Steak Umm’s brilliant tweetstorm; how top New York restaurants are selling care packages & birthday party meals; a wedding photographer’s LEGO shoot; a no-contact haircut solution; virtual reality fitness; art for gerbils; music analytics for voice data; the Whirlpool Kids’ Chore Club; the transcribers of Reddit; some great resources to keep you sane; inbox Google Meet; Discord’s noise-cancelling AI; an email template malfunction;…and much, much more.

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Alexa Answers

Episode 280: Co-hosts BL Ochman and David Erickson discuss Amazon’s crowdsourcing of responses to Alexa users’ questions; Google’s Recover Together website of resources for addicts; Twitter’s new arrangeable photos feature; Google’s ‘original reporting’ algorithm designed to give more visibility to primary source, trustworthy journalism; WordPress’ purchase of Tumblr; the Zooniverse crowdsourcing network supporting science experiments; an example of a great follow-up PR pitch; the Attorneys General investigating Google; Ledo Pizza’s ill-advised 9/11 tweet; …and much, much more.

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Can Zuckerberg Save the World? Has NASA Solved the Space Poop Problem?

Beyond Social Media - Space Poop Challenge - Episode 175

Episode 175: Albert Maruggi was our co-host tonight since Dave is traveling. He’ll be back next week. BL and Albert discuss NASA’s Space Poop Challenge winner; Mark Zuckerberg Saves the World; Burger King’s Adult Toys; Social Springer Spaniels; Planet of the Apps; A Self-Taught Star; the Deluxe Small Business Revolution; trump’s Tweets; a Twitter Money Mystery…and much, much more.

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Social Media's Role In Paris Terrorist Attacks Aftermath

Beyond Social Media - Paris Terrorist Attacks - Episode 120

Co-hosts B.L. Ochman & David Erickson discussed Blomingdale’s catalog ad backlash; the myth of so-called Content Shock; a trending Bob Dole; Jeb Bush’s miss on the #BabyHitler trend; social media’s role in the wake of the Paris terrorist attacks; Starbucks’ veteran employee tuition benefit; a New York lottery campaign; a video explainer about Facebook video; Facebook’s 360 video education center; Foo Fighters concert posters; plus great new apps and important stats and a lot of stuff in between.

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