Super Bowl Duds & YouTube Originals

Beyond Social Media - Super Bowl Commercial Duds - Episode 130

Episode 130: Co-hosts B.L. Ochman & David Erickson discussed the flap over Marc Andreessen’s comments about Facebook’s Internet access plans for India; Meryl Streep’s comments about diversity in the film industry; Super Bowl commercials that flopped; Pornhub’s latest philanthropic gesture; Snapchat’s new subscription option; Google’s new Knowledge Graph editing features; Amazon’s new video game engine; YouTube’s new original movies and shows; Instagram video views; plus great new apps and important stats and a lot of stuff in between.

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Long-Form Twitter & FTC Guidelines For Native Ads

Beyond Social Media - Long-Form Twitter - Episode 125

On Episode 125, co-hosts B.L. Ochman & David Erickson discussed Sean Penn’s Rolling Stones interview with El Chapo; Hasbrow’s Star Wars Monopoly mess up; long-form Twitter; MSNBC’s Trump TV; Donald Trump’s golfing amnesia; under-powered virtual reality; whites dating whites; online harassment; Twitter’s abuse rules; Rhett & Link; FTC’s native advertising guidelines; Thomson Reuters error page; plus great new apps and important stats and a lot of stuff in between.

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Social Media's Role In Paris Terrorist Attacks Aftermath

Beyond Social Media - Paris Terrorist Attacks - Episode 120

Co-hosts B.L. Ochman & David Erickson discussed Blomingdale’s catalog ad backlash; the myth of so-called Content Shock; a trending Bob Dole; Jeb Bush’s miss on the #BabyHitler trend; social media’s role in the wake of the Paris terrorist attacks; Starbucks’ veteran employee tuition benefit; a New York lottery campaign; a video explainer about Facebook video; Facebook’s 360 video education center; Foo Fighters concert posters; plus great new apps and important stats and a lot of stuff in between.

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Star Wars: The Force Awakens Marketing

Beyond Social Media - Star Wars The Force Awakens - Episode 117

Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.

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Jack Dorsey's Twitter & Square Duet

Co-hosts B.L. Ochman & David Erickson discussed Marks & Spencer’s ill-conceived #ShowYourStrap campaign; Amazon’s Alexa-activating commercial; Columbia Sportswear’s septuagenarian spokeswoman; data journalism reporting on gun violence; Jack Dorsey’s permanent return; the #ImWithLizzie and anti-bullying month; Medium’s new features; Twitter Moments; Facebook empathetic Emojis; Google’s Impact Challenge; email signature best practices; plus great new apps and important stats and a lot of stuff in between.

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Long-Form Twitter & Facebook Video Profiles

Beyond Social Media Show - Long-Form Twitter - Episode 114

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s long-form plans; Facebook banning ads; the Yelp for Peepl app; the #ShoutYourAbortion backlash; the proprietary Internet; Facebook Notes, video profile pics, and Internet access for refugees; the #PopDog Halloween costume; YouTube shopping ads; plus great new apps and important stats and a lot of stuff in between.

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Volkswagon Scandal And Apology & Snoop Dogg's Lifestyle Brand

Co-hosts B.L. Ochman & David Erickson discussed Donald Trump’s ill-advised use of Twitter; the Volkswagen scandal and apology; Prime Minister David Cameron’s pig problem; poorly-labeled sponsored content; Lady Gaga music video for The Hunting Ground; Peace ad-blocking app pulled from the Apple App Store; Snoop Dogg’s Merry Jane lifestyle brand; a monkey selfie copyright dispute; tweeting political donations; plus great new apps and important stats and a lot of stuff in between.

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Amazon Prime Day & The Reddit Implosion

Beyond Social Media - Amazon Prime Day - Episode 103

Co-hosts B.L. Ochman & David Erickson discussed the reaction to the raiding of Subway’s spokesman’s home; errant hashtags; Reddit’s implosion; the video metrics mess; Amazon Prime Day; interns breaking news; Upworthy’s reinvention; Pampers’ #BetterForBaby video; LinkedIn’s million posters; Google RidesWith; RadioShack’s dance party; plus great new apps and important stats and a lot of stuff in between.

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