Advertising Adapts To COVID-19

By David Erickson | April 14, 2020
Beyond Social Media - Advertising Adapts To COVID-19 - Episode 303

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

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Spotting Fake News & Dunkin' Donuts' Tiny Home

By David Erickson | October 21, 2018
Beyond Social Media - Spotting Fake News - Episode 245

Episode 245: BL and David discuss misplaced trust on social media; Lacta’s 5Star Chocolately Mayhem commercials; the Parkland Kids and Kesha’s “Most Vicious Cycle” video; Carvana’s car vending machines; scientists outing Bots; Dunkin’ Donuts’ tiny house powered by coffee; Twitter’s new tool for spotting haters; Madden Newsjacks Linval Joseph; how to keep your kids from seeing political attach attack on YouTube; horse blinders for humans; President Obama debunking excuses not to vote; Ted Cruz’ failed Facebook livestream; Dictionary.com dissing 45…and much, much more.

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