Branding Archives - Page 2 of 2 - Beyond Social Media

Spotify’s Playlists for Dogs

By David Erickson | January 22, 2020

Episode 262: BL and David discuss Bing’s new business and persona pages; new LinkedIn features; Spotify podcast and playlists for dogs; Google allowing branding in search; TuneIn’s new sonic logo; clever UX; the return of Gary Larson’s Far Side; Fleeceware in Google Play; e-ticketing brings the end of paper tickets; Kohler’s creepy bathroom guy…and much, much more.

Most Horrific Marketing Stories Of 2019

By David Erickson | October 25, 2019

Beyond Social Media - 2019 Most Horrific Marketing Stories - Episode 286

Episode 286: BL and David discuss the six most horrific marketing stories of the year; Senator Mitt Romney’s Twitter persona, Pierre Delecto; the creepy and compelling Skin-On interface; Google’s olfactory artificial intelligence algorithm; Washington Post’s Arc CMS becomes a subscription service; Amazon launching a news app; Google testing lead-generation form ads;…and much, much more.

Brand Food Fights

By David Erickson | August 3, 2019

Episode 278: Co-hosts BL Ochman and David Erickson discuss French’s & Oscar Mayer’s ice-cream fight; the Minnesota Vikings ambassador employee; Pixel 4’s gesture control; the Oakland A’s PR investment; the global emoji culture; the great automatic advertizator that may put marketers out of work; what the top 100 Instagram influencers earn; Facebook’s fake 126 million; the great Cambridge Analytica/Facebook election hack is now a Netflix must-watch video; how you can get a Master’s Degree in Cannabis Science; the great Facebook re-naming…and much, much more.

Spotting Fake Videos

By David Erickson | June 29, 2019

Episode 274: BL and David discuss Taylor Swift headlining a Prime Video live streaming concert teasing Amazon Prime Day; the Apollo 11 Augmented Reality app; a historic account of brand tweets; the periodic table of SEO success factors; Twitter and reddit’s crackdown on social media abuse; LinkedIn’s engagement algorithm update; VW’s user generated content commercial; B.L.’s viral tweets; Google’s voice strategy; a voice technology project that respects your privacy; cops commenting racial slurs; Wayfair’s employee walkout; the Google Phishing expedition; blasting emails;…and much, much more.

The State Of The Internet 2019

By David Erickson | June 15, 2019

Beyond Social Media - State of the Internet - Episode 272

Episode 272: BL and David discuss Mary Meeker’s 2019 Internet Trends Report; a deep fake of Mark Zuckerberg himself; Radiohead thwarts extortionists; Barney’s department store doubles as your dealer; Google Data Studio 101; VW takes its reputation cleanup seriously; Kraft rebrands ranch dressing as salad frosting; Internet-prompted evolution; thumbdrive hacking; the definition of hate speech; two popups too many;…and much, much more.

Martha Stewart, Baked

By David Erickson | March 3, 2019

Episode 261: BL and David discuss discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson’s research demonstrating humans are hardwired for stories; the New York Times’ new In Her Words newsletter; Twitter’s new hashtag data; Farmers Insurance’s Dr. Seuss campaign; LinkedIn’s new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents;…and much, much more.

Zion Williamson Nike Shoe Blow Out

By David Erickson | February 22, 2019

Beyond Social Media - Nike Blows It With Zion Williamson - Episode 260

Episode 260: BL and David discuss discuss Nike’s absolutely, really, really bad and horrible week with twin sneaker public relations disasters; mighty and tiny local journalist Hilde Kate Lysiak; Twitter considering tweet annotations; the Kennebec Valley Humane Society’s Jack & Diane dog wedding; 2019 video trends; the Anty McAntface naming contest; the Color Our Collections coloring books produced by museums and libraries; Burberry’s inexplicable noose sweatshirt; YouTube’s advertising exodus; Google’s Nest Guard hidden microphone; …and much, much more.

Equifax Data Breach & Bodega Insensitivity BrouHaHa

By David Erickson | September 14, 2017

Beyond Social Media - Richard Branson Rides Out Irma & Equifax Breach - Episode 201

Episode 201: Co-hosts BL Ochman and David Erickson discuss a hilarious parody of the new $1200+ iPhoneX; millions Equifaxed by the mother of all data breaches; riding out Hurricane Irma with Richard Branson; detested Martin Shkreli Screwed; the Russian back door; Bothies; BBC’s interactive radio theater; Twitter’s tweetstorm feature; Brand websites beating retail; the Great Bodega Controversy of 2017; BuzzFeed’s banner ads; the black market for Instagram checks; plus cool new apps…and much, much more.

Trump Pence Campaign Logo & Pokemon Go

By David Erickson | July 17, 2016

Episode 150: Co-hosts BL and David discuss the Trump/Pence campaign logo and fallout; Facebook’s live video streaming growing pains; the #ConservativeBecause hashjack; Pokemon Go players at Arlington National Cemetery and the Holocaust Museum; some little-known problems with email open rates; the live streaming of the Turkish coup attempt; Twitter’s live streaming deals for the national political conventions and with Bloomberg; Pokemon Go’s sponsored locations; Twitter’s Audience API; and much, much more.

Rudy Giuliani Blasts Obama & Social Blasts Back

By David Erickson | February 21, 2015

Episode 84: Rudy Giuliani blasts Barack Obama & social blasts back; Lenovo ships malicious adware; Krispy Kreme’s KKKlub & crowdsourcing medical conditions.