Automobile Marketing Archives - Beyond Social Media

Advertising Adapts To COVID-19

By David Erickson | April 14, 2020

Episode 303: BL and David discuss an incredible video produced from one of Mark Schaefer’s podcast episodes; rethinking marketing communcations in light of Abraham Maslow’s Hierarchy of Needs; the song God Save The City, a message of gratitude to those at the frontlines of the fight against coronavirus; how advertising is adapting to the COVID-19 pandemic; Apple’s retooling to make medical face shields; Samuel L. Jackson reads Stay The F*** Home; Dancing With COVID; Saturday Night Live returns…remotely; Shake Shack’s DIY burger; Google Maps highlights help; found object art; seven days of hope; the loss of John Prine; postponed emojis; Facebook keeps wanting you to use its ‘Tinder’; pausing campaigns;..and much, much more.

Tesla’s Shattered Cybertruck Launch

By David Erickson | November 23, 2019

Beyond Social Media - Tesla Cybertruck - Episode 290

Episode290: BL and David discuss Tesla’s embarrassing shattered cybertruck launch; Google Project Luna bringing Internet connectivity to rural Peru; holograms you can see, hear and feel; Google Earth Tours; America’s personalities; the “return” of organic influencers; Wall St Journal’s search engine misinformation; pinball search behavior…and much, much more.

The State Of The Internet 2019

By David Erickson | June 15, 2019

Beyond Social Media - State of the Internet - Episode 272

Episode 272: BL and David discuss Mary Meeker’s 2019 Internet Trends Report; a deep fake of Mark Zuckerberg himself; Radiohead thwarts extortionists; Barney’s department store doubles as your dealer; Google Data Studio 101; VW takes its reputation cleanup seriously; Kraft rebrands ranch dressing as salad frosting; Internet-prompted evolution; thumbdrive hacking; the definition of hate speech; two popups too many;…and much, much more.

Spotify & LinkedIn Launch New Podcasts

By David Erickson | March 11, 2019

Episode 262: BL and David discuss discuss Spotify’s major embrace of podcasts with The Story of The Clash; LinkedIn’s new Hello Monday podcast; April the Giraffe’s pregnant again..and David could not give a rip; Tesla’s Easter Egg troll; BBC’s article chatbots; Buffer’s vertical video report; a Texas school teacher’s Facebook Live bedtime stories; Apple’s AR Glasses; Microsoft’s HoloLens 2; pharmafluencers; Sealioning; The Great Toilet Paper Controversy of 2019 featuring Walmart and Cottonelle; racist self-driving cars; deceptive from fields;…and much, much more.

Facebook Hacked, Tim Berners-Lee's Solid Web & RBG Is Gamified

By David Erickson | September 30, 2018

Episode 242: BL and David discuss the gamification of the great Ruth Bader Ginsburg; Tim Berners-Lee’s super-important new Solid Web; buying on Amazon with Snap; Mercedes-Benz’ talking headlights; Coors & NatGeo’s new adventure; a boom in Billboards; Sirius XM and Pandora get together; Facebook Fails Again; racist face recognition code; Urban Outfitters dumbass Halloween costume; how skim reading affects our brains…and much, much more.

Google Plus Redesign & Infinity's Virtual Reality App

By David Erickson | November 22, 2015

Co-hosts B.L. Ochman & David Erickson discussed the Google+ redesign; disappearance of tweet counts; businesses exploiting Paris attacks; an innocent man framed for Paris attacks by online trolls; crap detection resources; immersive storytelling; a tribute to a wife killed in Paris attacks; Infinity Driver’s Seat virtual reality app; BLAB show cards; Minecraft helping teach programming to kids; Kind Bars; marriage proposal do-overs; plus great new apps and important stats and a lot of stuff in between.