Adobe Archives - Beyond Social Media

Augmented Reality 2.0

By David Erickson | November 22, 2020

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

COVID-19 Commerce

By David Erickson | April 5, 2020

Episode 302: BL and David discuss COVID-19 commerce changes; Facebook’s COVID-19 Community launch with a film; Google’s free ads for SMBs; Freelancers Union’s Freelance Relief Fund; Medtronic’s DIY ventilator specs; Mark Cuban’s 3M snark; USAA’s compassionate ad; coronavirus dating by drone; Twitter’s calendar of Tweets for businesses; planting Victory Gardens; companies that laid off employees via Zoom; Adobe’s online summit points the way to post pandemic future; CuriosityStream lowers price to $1 a month; MailChimp presents films from cancelled SXSW; “Selling a President 2020” posts episode 2; Joe Biden’s “Here’s the Deal” podcast debuts; WFH is bad news for some podcasts; and much, much more.

Alexa’s Brand Voices

By David Erickson | February 15, 2020

Episode 296: BL and David discuss Google’s Project Witness that uses virtual reality to generate empathy for jailed children; Amazon’s program to create actual brand voices to play on its Echo smart speaker; ASCII art of refugee programmers; tech titans’ efforts to combat coronavirus misinformation; augmented reality Google Maps; Facebook’s bug bounty program; Chrome’s website security deadline; reviews in Google Search Console; a glaring user experience fail in Adobe Acrobat; Target’s Minnesota Badgers miscue; …and much, much more..

Top 10 Marketing Apps of 2019

By David Erickson | November 16, 2019

Beyond Social Media - Top Marketing Apps - Episode 289

Episode 289: BL and David discuss the top 10 most useful apps of 2019; Twitter asking for votes on its new deep fakes policy; Adobe’s AI-powered innovations; Lin-Manuel Miranda teams up with Google to digitize Puerto Rican art; Twitter’s restrictions on political advertising; TikTok trying to poach Facebook advertisers; smart speaker sales stats; Niantic maps…and much, much more.

The Deep Fakes Edition

By David Erickson | June 24, 2019

Beyond Social Media - Deep Fakes Edition - Episode 273

Episode 273: BL and David discuss the Pakistani press conference that was filtered with cat ears; 3D objects and augmented reality in Google search; YouTube’s augmented advertising; Cracker Barrel’s moral stand; a robobullying parody video of Boston Scientific robots; museums installing ‘braille art’ touchable recreations of exhibits; Spotify’s Daily Drive podcast playlist and the company’s new podcast-targeted advertising; the announcement of Facebook’s Libra cryptocurrency; an AI-generated Russian spy infiltrates LinkedIn; a deep fake Rasputin sings Beyonce; deep fake videos that are as easy to create as editing text; an algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker’s voice; Google Photos goes Driveless;…and much, much more.

Die, Flash? & Facebook TV Launches

By David Erickson | July 28, 2017

Beyond Social Media - Death Of Flash - Episode 196

Episode 196: Co-hosts B.L. Ochman and David Erickson discussed Old Navy’s rockin’ back to school campaign; Jimmy John’s real-life demonstration of its freaky fast tagline; going beyond the corporate message to find real stories; the business imperative for reading science fiction; Russian comedians punking Rick Perry; citizen cyber warriors and compulsory service; the launch of Facebook TV; integrating Facebook Pages and Facebook Groups; husband storage in China; Mariah Carey’s goes viral for slacking; implantable microchips; 35W bridge collapse revisited and citizen journalism; the problem with Hipsters; the imminent death of Flash…perhaps?; Air France for Millennials; GoFund Snopes; saying goodbye to the YouTube Editor; plus great new apps and stats you should know…and much, much more.

Super Bowl LI Commercials: Brands Take Stands; Fake News Gets Freakier

By David Erickson | February 9, 2017

Beyond Social Media - Super Bowl LI Commercials - Episode 174

Episode 174: Co-hosts B.L. Ochman and David Erickson discussed Super Bowl LI commercials, including Ford’s future of transportation spot, the sexy Mr. Clean, the Coen Brothers and Peter Fonda’s Mercedes collaboration, Audi’s girl power ad, Budweiser’s origin story, and 84 Lumber’s pro-immigration piece; Comcast’s paid protesters; New York City subway users erasing Nazis; freaky fake news; Facebook Live’s filter bubble; Twitter’s new safety features; YouTube Live; Facebook’s computer vision; LinkedIn’s ProFinder badges; Oculus Rift’s Best Buy fail; Circuit Cubes; …and much, much more.

Gov. Cuomo Usurps The Man In The High Castle

By David Erickson | December 6, 2015

Beyond Social Media - Man In The High Castle Subway Ads - Episode- 22

Co-hosts B.L. Ochman & David Erickson discussed ineffective German grocery store ads; a product demonstration video showing how to pick Master Locks; the backlash over Amazon’s Man In The High Castle subway ads; a Jingle Butts jingle; Adobe’s slow Flash death; the Zuckerberg’s thankless philanthropy; Google fortune telling; Microsoft’s PowerApps; Giving Tuesday; short branded films from JetBlue, Johnnie Walker and American Girl; a Japanese Condom Head Challenge; plus great new apps and important stats and a lot of stuff in between.