Marketing News
Coca-Cola's Social Media Guard, AT&T's Home Security & A Load Of Crap
Beyond Social Media Show #37 Co-hosts David Erickson & B.L. Ochman discuss Coca-Cola’s social media guard and AT&T’s home security from your pets point of view.
Read MoreGirl Scout Cookies at Pot Clinic; Hot Pockets Bad Meat; Groupon's Goof
Beyond Social Media Show, Episode 36, Feb 22, 2014 Worst Digital Cases Nestle’s recalls Hot Pockets stuffed with 8.7 million pounds of “diseased and unsound animals” but does not make a public apology or explain how anyone can miss 8.7 million pounds of anything Brilliant 7th grader builds functioning Braille printer out of Legos. It’s…
Read More800 Flowers Valentine Goof; Camera lands in pig pen; Barbie models swimsuits
Beyond Social Media Show, Episode 34, Feb 15, 2014 Worst Digital Cases 1-800-Flowers bad Valentine’s Day Service Facebook now has 50 choices for selecting gender – including “Gender Fluid” Yes, you’ll probably get screwed by the Time-Warner Comcast merger Barbie Models in Sports Illistrated 50th Anniversary Swimsuit Issue Best Digital Cases AirBnB offers reporters better…
Read MoreSochi Hotels, UBERConference & Amazon Flow
This episode: Journalists are reporting on the hotel conditions at the Sochi Olympics; UBERConference becomes a Google+ Hangouts app; Coke’s Super Bowl ad.
Read MoreUber’s Dirty Tricks; Twitter Saves Lost Bunny, Furniture Industry Gets Hip
Beyond Social Media Show, Episode 33 What brand is king of the @reply on Twitter? – According to a study by Simply Measured it’s Pizza Hut Spoof Cards – This is a cool app that allows you to play sounds in the background of your call that create a picture of where you’d like…
Read MoreMLK Day Mistweets, Richard Sherman's Rant & EA's Non-Disclosed Paid Reviews
This episode: Martin Luther King Jr. Day Mistweets; AMC’s Google Glass policy; Electronic Arts paid video viewers; Richard Sherman’s rant; and Devil Baby video.
Read MoreMashable Disses Google+, Facebook Jumps the Shark, Rodman Rants
Beyond Social Media Show, Episode 31 Worst Digital Cases Mashable’s Link Bait GooglePlus rant by an author who doesn’t use GooglePlus. Sheesh! Facebook Jumps the Shark (Really) Dennis Rodman’s Incoherent North Korea Rant Target disses plus-sized models Best Digital Cases Shoppable Hangouts are Here Schwartz Flavor Shots: The Sound of Taste IKEA Crowdsourced Social Catalog…
Read MoreJustine Sacco's Tweetstorm & Dogecoins
This episode: Justine Sacco’s career-limiting tweet; an eCommerce fail; Gmail’s caching tendencies; Timberwolves Entertainment Network; Mall Of America app; Dogecoins; Pro Infirmis’ Because Who Is Perfect campaign; cool tools & Daily Numbers.
Read MoreeCommerce Worst Practice: Failure To Engender Trust
A case study of a worst eCommerce practice: How not to inspire trust in your potential customers.
Read MoreUh Oh, SpaghettiOs! & Ron Burgundy PR – Beyond Social Media Show # 28
Beyond Social Media Show, Episode 28 Worst Digital Cases Microsoft developing smart bra to prevent emotional over-ating SpaghettiOs apologizes for Pearl Harbor Tweet Auto insurance company uses Paul Walker’s death ss Opportunity to promote itself on Twitter Billy Joel to serve as house band at Madison Square Garden Best Digital Cases Terrific Anchorman2 PR Punch…
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