Marketing News
The Ascending Growth Of Podcast Marketing
Episode 226: BL and David discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data from Edison Research about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; Jason Calacanis’ Open Book Challenge race to replace Facebook; SmugMug’s acquistion of Flickr; Burger King’s stealthy campaign to sneak Whoppers into movie theaters; Kellogg’s Frosted Flakes chocolate record; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more.
Read MoreStarbucks Blacklash & David Bowie's Subway Station
Episode 225: BL and David discuss the fallout Starbucks is enduring in the wake of the viral video of to black patrons being arrested for no good reason; the David Bowie subway takeover; the AlterEgo thought-activated device; Walmart Yodel Boy going viral; Phillips and the University of Minnesota’s Masonic Children’s Hospital innovating lighting to foster healing and recovery; bedtime stories read from space; the details on the surveillance society; a forensic tool for identifying fake photos and videos; an IKEA-friendly robot; Artificially Intelligent Flintstones episodes; the one-page Internet; and much, much more.
Read MoreSinclair Broadcast Group's Supercut Video & How Carnival Got Its Snap Back
Episode 224: BL and David discuss how Adidas will make a video for each of the 30,000 Boston Marathon runners; the horrifying Sinclair Broadcasting script compilation; Gaming for Dementia Research; how Carnival got its Snapchat handle back; how to have a shredding party at Office Depot; 9 Amazing April freebies; US government surveillance of journalists and influencers; Cambridge Analytica analysis; invisible cameras that will be everywhere; a complaint about YouTube targeting children’s data; all about the GDPR; a French Mayor’s nasty April Fool’s faux pas; secret honks give Chinese internet censors headaches; and much, much more.
Read MoreBulletproof Children & Cambridge Analytica Scandal Grows
Episode 223: Co-hosts B.L. Ochman & David Erickson discuss bulletproof vests for kids; the growing Cambridge Analytica Scandal involves Plantir and Peter Thiele; driving a car with VR; brands on HQ Trivia; long-forms audio; Google image optimization; Google Lens comes to iOS; a Boring development; the mountain of data you gave away to Google and Facebook will blow your mind; Desperately Seeking Counsel on Craig’s List; no more Lytro; a social network with no humans allowed; …and much, much more.
Read MoreCambridge Analytica Scandal & #MarchForOurLives
Episode 222: BL and David discuss the global anti-gun violence #MarchForOurLives; Facebook’s terrible week as news about the Cambridge Analytica data scandal finally hit mainstream media; how to live Tweet your presentation; the Marlon Bundo bunny book war between VP Pence and John Oliver; NYTimes planned TV series; YouTube’s new Quickstream for Chrome; marketing of Crusoe the Celebrity Puppy;#hashtags in Instagram bios at last; animated paint chips; a “Girls Only” job ad from Outsourcely; China’s social scoring; #FilmsMadeByFarmers;…and much, much more.
Read MoreUnited Kills Puppies & Can I Write For Sprite?
Episode 221: BL and David discuss United Airlines’ recent customer service fail that resulted in the death of a customer’s puppy; the students’ national walkout over gun control; Facebook testing voice status updates; #AskEddie has a new gig; the best cover letter in the history of cover letters; a Time’s Up agency; Twitter verification for everyone; Quartz’ obsessive emails; Google’s encryption drop-dead date; Rihanna snaps at Snap; Melania Trump wags her finger at social executives; news coming to Facebook Watch; YouTube’s Wikipediafication; a massive fake news study; and much, much more.
Read MoreHistorical Barbies & Jurassic World Alive AR
Episode 220: BL and David discuss Mattel’s new line of historic Barbies; made up holidays; the Philando Castille crowdfunding effort that fed a school district; brilliant billboards; Techmeme’s new Ride Home podcast; how to write good error messages; the Jurassic World Alive AR app; Mall of America’s mallbot; Amazon’s creepy, laughing Echo; thought transfer technology; facial recognition in interviews; a brainwave-powered exoskeleton; voice optimization for Amazon Alexa; and much, much more.
Read MoreMarch For Our Lives Video & Voice Activated Pokemon
Episode 219: BL and David discuss the March For Our Lives PSA video; NECTAR Sleep’s sleep like a baby television commercial; Izod Lacoste’s cause marketing campaign of replacing the iconic crocodile with threatened species; the 157 new emojis that will be released this year; the voice-activated Pokemon, Pikachu Talk; Eli Rezkallah’s reversed sexist ads; the arrival of the Twitter bookmarks feature; historian Michael Beschloss’ use of Twitter; an excellent infographic example from HubSpot; an unfortunate rap video by Utah state representatives; Twitter’s prohibition against simultaneous tweets; LittleThings Facebook algorithm problem; Maine’s emoji activists; …and much, much more.
Read MoreBlack Panther Autocomplete Interview & The AI Apocalypse
Episode 218: BL and David discuss an autocomplete Black Panther interview; Twitter amping up the news while Facebook flounders; the Amazon Pollycast; Bloomberg’s Twitter TicToc; the lonely dog that went viral; Lucky Charms gets mythical; Watson gets embedded in virtual and augmented reality; the Marketoonist; the coming artificial reality apocalypse; the next chapter in Net Neutrality repeal; a clumsy, milky metaphor; Gmail gets AMPed; concussion spotting technology; and much, much more.
Read MoreDrake's God Plan Video
Episode 217: BL and David discuss Drake’s generous video budget; the Beyond Social Media Show’s entre on Amazon Echo; an antidote to depressing news; Amazon Echo’s ignore feature; the Olympics’ accidental P.F. Chang’s branding; Surly Brewing’s killer content marketing example; Domino’s Dom Juan Tinder chatbot; 20+ hilarious tweets by single people that will make you laugh, then cry; Bronx Zoo’s roach Valentine’s; life in social media algorithm hell; sexist Doritos; Nastygrammers; David’s love/hate relationship with The Full Monty newsletter; Olympic swarm drones; Boston Dynamics’ freaky door-opening robot; inside Facebook’s two years of hell…and much, much more.
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