Posts by David Erickson
Taco Bell's Breakfast Phones & LEGO's Social Media
This episode: Taco Bell’s waffle breakfast phones; Caribou Coffe’s aggressive upsells; LEGO’s social media; and Zappos’ Instagram personal shoppers.
Read MoreWorst Newsjack Ever, End of Facebook Free Ride, Catstarter
Beyond Social Media Show, Episode 40 Worst Digital Cases Worst newsjacking ever?/li> PR Pitch from Hell – give me your credit card! The end of the free ride for brands on Facebook?/li> There’s no magic marketing bullet Airbnb orgy issue and $10 billion valuation by investors Lexus Interactive Channel – fascinating and awful Best Digital…
Read MoreWater Into Wine Dupe, Mobile App Spam & The Cat Video Festival
This episode: The Water Into Wine spoof; Mobile app spam; the cat video festival; MasterCard’s Brit Awards media relations fiasco & Disney’s real-life hashtag.
Read MoreFood Truck Turns Beer Into Food
Beyond Social Media Show #38 co-hosts David Erickson & B.L. Ochman discuss an app that turns water into wine & a food truck that turns beer into food
Read MoreCoca-Cola's Social Media Guard, AT&T's Home Security & A Load Of Crap
Beyond Social Media Show #37 Co-hosts David Erickson & B.L. Ochman discuss Coca-Cola’s social media guard and AT&T’s home security from your pets point of view.
Read MoreGirl Scout Cookies at Pot Clinic; Hot Pockets Bad Meat; Groupon's Goof
Beyond Social Media Show, Episode 36, Feb 22, 2014 Worst Digital Cases Nestle’s recalls Hot Pockets stuffed with 8.7 million pounds of “diseased and unsound animals” but does not make a public apology or explain how anyone can miss 8.7 million pounds of anything Brilliant 7th grader builds functioning Braille printer out of Legos. It’s…
Read More800 Flowers Valentine Goof; Camera lands in pig pen; Barbie models swimsuits
Beyond Social Media Show, Episode 34, Feb 15, 2014 Worst Digital Cases 1-800-Flowers bad Valentine’s Day Service Facebook now has 50 choices for selecting gender – including “Gender Fluid” Yes, you’ll probably get screwed by the Time-Warner Comcast merger Barbie Models in Sports Illistrated 50th Anniversary Swimsuit Issue Best Digital Cases AirBnB offers reporters better…
Read MoreSochi Hotels, UBERConference & Amazon Flow
This episode: Journalists are reporting on the hotel conditions at the Sochi Olympics; UBERConference becomes a Google+ Hangouts app; Coke’s Super Bowl ad.
Read MoreUber’s Dirty Tricks; Twitter Saves Lost Bunny, Furniture Industry Gets Hip
Beyond Social Media Show, Episode 33 What brand is king of the @reply on Twitter? – According to a study by Simply Measured it’s Pizza Hut Spoof Cards – This is a cool app that allows you to play sounds in the background of your call that create a picture of where you’d like…
Read MoreMLK Day Mistweets, Richard Sherman's Rant & EA's Non-Disclosed Paid Reviews
This episode: Martin Luther King Jr. Day Mistweets; AMC’s Google Glass policy; Electronic Arts paid video viewers; Richard Sherman’s rant; and Devil Baby video.
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