Posts by David Erickson
MillerCoors Battles Bud Light Over Corntroversy
Episode 259: BL and David discuss discuss MillerCoors’ #ToastToFarmers response to Bud Light’s Super Bowl ad; Augmented Reality LEGOs; recruiting in virtual reality; Amazon dumps New York; Amazon Moments; LinkedIn Live; U-Haul’s data storytelling earned media; National Geographic’s Valley Of The Boom docuseries about the rise of Silicon Valley; the Bumble dating app; Jimmy Fallon on Amazon Alexa; Nvidia’s nonpeople; the Bratz Doll Challenge;…and much, much more.
Read MoreNational Enquirer Blackmails Jeff Bezos
Episode 258: BL and David discuss discuss the explosive extortion and blackmail allegations Amazon CEO Jeff Bezos has leveled against AMI and The National Enquirer; a follow-up story on the viral egg; Spotify’s purchase of Gimlet Media and Anchor; Samsung’s Tinder refrigerator; 230 new emoji; Wildlife Conservation Fund’s crooning critters; Google’s auto ad agency; a visual controversy on Twitter; Amazon Echo’s URL Problem; Delta Airline & Diet Coke’s creepy napkins; a tribute to the late Representative John Dingell; Howard Schultz prefers you call him a man of means;…and much, much more.
Read MoreSuper Bowl LIII Marketing
Episode 257: BL and David discuss brands’ earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis’ frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple’s power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study…and much, much more.
Read MoreOnline Outrage
Episode 256: BL and David discuss the self-fueling bonfire that is online outrage; WordPress’ new NewsPack platform; The Atlantic’s video in honor of International Holocaust Day of Remembrance; the Tree VR installation at Davos that allows you to experience what it’s like to be a tree in a rainforest; Kia’s Super Bowl scholarship; Aspiration Bank’s hyper-focused Millennial messaging; YouTube’s crackdown on pranks and challenges; a comedian’s daily joke-writing tips; Twitter’s new marketing calendar; stupid dad jokes; …and much, much more.
Read MoreRep. Alexandria Ocasio-Cortez' Social Media School
Episode 255: BL and David discuss Rep. Ocasio-Cortez’ Social Media School for Democrats; Netflix Bandersnatch interactive Black Mirror movie; Twitter’s engagement-fostering beta app; the glaring omission in LinkedIn’s Doc uploads; why you shouldn’t write how-to posts; getting Skyped; fake influencers; deep fake Trump; Gillette toxic masculinity campaign’s backlash; Make America Kittens Again; a robot bartender; augmented magazines; brands taking a stand on #TrumpShutdown …and much, much more.
Read MorePodcast Marketing – How We Got To Episode 254
BL and David threw out our standard format to look at our five-plus year journey as podcasters, and talk about how we plan to shake up our format in 2019.
Read MoreHoliday Marketing & Spotify + Ellen
Episode 253: BL and David discuss a clever ugly Christmas sweater marketing campaign; WordPress 5.0 innovation; Spotify and Ellen joining forces; Google Lens on iPhones; NPR innovating podcast measurement; Expert Trolling by Monopoly Guy and Army cadets; Burger King’s app fail; a Vikings fan’s attempt to sell US Bank stadium; Shrek, Retold; Santa’s home appraised by Zillow; holiday commercials; working moms disrespected; clueless Rep. Steven King; Facebook’s photo ‘bug’;…and much, much more.
Read MoreSmell-O-Vision & A Bacon Vending Machine
Episode 252: BL and David discuss General Mills’ scented cinema Pillsbury commercials; The Ohio Pork Council’s bacon vending machine; Google’s attempt to better navigate audio news; the Mozilla Foundation’s Privacy Not Included guide; Bose sunglasses with a soundtrack; McDonald’s hamburger takeover of reddit; new free online professional development courses from Google; Grittycon 2019; the Catholic News Agency’s Chanukah fail; Facebook’s brain drain; Quora’s data breach; …and much, much more.
Read MoreAugmented Reality Books & Payless Punks Influencers
Episode 251: BL and David discuss influencers punked by Payless; Canada Goose freezing customers; unfinished stories of distracted driver victims; easy Facebook engagement; holiday Tweets; Dogs Trust’s dogs are not gifts ad; augmented reality children’s books; #ChintatownOtter’s koi rampage; Starbucks banned; hashtag hijacking; Lockheed-Martian; Foodfluencers; editable Tweets…and much, much more.
Read MoreKnightscope CEO William Santana Li Discusses Crime-Fighting Robots
BL Ochman interviews Knightscope CEO William Santana Li, who discusses his hopes to use crime fighting robots to make the United States the safest country in the world.
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