Beyond Social Media Show, Episode 38
Worst Digital Cases
- Does Google Glass have a major design flaw? Dave’s disappointed!
Best Digital Cases
- Kenneth Cole includes a good deed Google Glass app in the marketing of a new cologne
- Chobani keeps silent about the great Sochi Yogurt Blockade and gains $70 million in earned media
- Save the Children UK’s poignant 90-second video about how war affects children in Syria. You won’t forget it once you’ve seen it.
- Finnegan’s Reverse Food Truck turns beer into food.
- If Everyone Ran campaign – Mizuna’s experiential story-telling via an interactive infographic.
- An anti-smoking campaign inside Minecraft lets smokers share their fears with a shrink.
Shiny New Stuff
- A beta Google Glass app from Blippar adds a layer of interaction via image recognition.
- The Miracle Machine turns water into wine in 3 days and no grapes are involved!
- SPRITZ app allows you to read up to 1000 words per minute so you can read a novel in 90 minutes.
The Daily Numbers
Ellen’s Amazing Selfie Tweet Reach
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