Beyond Social Media Show, Episode 159
BL and David discuss Donald Trump’s viral sniffles; a Verge reporter who also worked at Apple; Facebook’s apology over inflated video metrics; self-driving chairs; the Edmonton Oilers’ super scary mascot; Jewish grandparents haunting their grandchildren over politics; Ford’s fact-checking the presidential debate; Snapchat’s Spectacles; Google’s login measurement method; a sweet refugee host; Spotify’s interest in SoundCloud; a pig-dancing cop; the arrival of Twitter Moments; the #VoteIRL campaign; and much, much more.
Worst Digital Cases
Donald Trump Sniffs Go Viral
“Trump has the sniffles. Is he okay? What’s going on with his health? Can he serve?” Naturally, Trump’s sniff already has its own Twitter account with 4000+ followers
— Matt Wilstein (@TheMattWilstein) September 27, 2016
Trump has the sniffles. Is he okay? What's going on with his health? Can he serve?
— Michael Ian Black (@michaelianblack) September 27, 2016
Notice Trump sniffing all the time. Coke user?
— Howard Dean (@GovHowardDean) September 27, 2016
An Editor For The Verge Took A Job At Apple Without Telling Anyone
Chris Ziegler, a founding editor at The Verge, began working for Apple in July 2016. Only problem: He didn’t bother to tell his boss at The Verge.
boss: "dude are you okay you havent been to work in three weeks"
employee: "new phone who dis"
— ಠ_ಠ (@MikeIsaac) September 23, 2016
I would like a journalism job where you can get away with not writing anything for two months.
— Jared Newman (@OneJaredNewman) September 23, 2016
Facebook Apologizes After Overestimating Key Video Metrics For 2 Years
Facebook apologized to big ad buyers and marketers are upset with Facebook Inc. after learning the tech giant vastly overestimated average viewing time by as much as 80% for video ads on its platform for two years.
Sick and tired of waiting in line at a restaurant or a movie theater? Nissan has got just the product for you.
Edmonton Oilers’ New Mascot Is The Stuff Of Children’s Nightmares
As soon as the Edmonton Oilers announced their new mascot, an uproar began. Some of the reaction evoked words such as “demon” and “soul-eating wildcats.”
Best Digital Cases
Ford Fact-Checks Trump During Debates
Ford anticipated it would be the subject of criticism by Republican presidential candidate Donald Trump during the first presidential debate, and they were ready to counter.
— UAW (@UAW) September 27, 2016
Ford has more hourly employees and produces more vehicles in the U.S. than any other automaker. pic.twitter.com/k15cqknsvX
— Ford Motor Company (@Ford) September 27, 2016
@eschulze9 There is no impact on US jobs. Ford’s American workers will build 2 new vehicles at the US plant where small cars are made today.
— Ford Motor Company (@Ford) September 27, 2016
#WeveSeenThisBefore – Jewish Grandparents for Hillary Clinton
Bubbes and zaydes are stepping up to push the younger generation to vote for Hillary Clinton, in a hilarious video from Bend the Arc Jewish Action. Be sure to watch the video to the end.
- Jewish Grandparents Promise to Rise From the Dead, Haunt Their Grandkids If They Don’t Vote for Hillary Clinton
- Bend the Arc Jewish Action
Google’s Cookies Gettin’ Stale
Google is moving away from cookies and embracing the login as a more accurate method of measuring online behavior.
Snapchat Releases $130 Spectacles, Rebrands As Snap
SNAP (formerly Snapchat) releases video-recording glasses called Spectacles that let you record 10 second clips. They will initially be priced at $130 and have limited distribution.
- Snapchat unveils $130 connected sunglasses and rebrands as Snap, Inc.
- Snapchat Releases First Hardware Product, Spectacles
A Sound Acquisition?
According to sources cited by Financial Times, SoundCloud, the beloved independent darling of the music world, is in acquisition talks with Spotify.
London Police Officer Has A Dance-Off With A Giant Pig
A police officer’s moves went viral when he participated in a dance off with a giant pig in the middle of a busy street to raise money for a cancer charity.
President Obama Wins Hearts & Minds
- Dear President Obama: We will give him a family
- President Obama Shares Emotional Video of Child Who Asked to Host Syrian Refugee
Twitter’s Teasing Moments
Twitter is finally rolling out the ability for every user to create Twitter Moments.
For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf
— Twitter (@twitter) September 28, 2016
#VOTEIRL YouTube Campaign Aims At Millennials
Popular YouTube creators will publish 1:34 videos in which they complete other tasks like plucking their eyebrows, while encouraging people to register and vote.
Shiny New Stuff
Product Photography Tips
Website Wireframe Tool
Mockingbird let’s you quickly and easily create a wireframe illustrating the layout of a website or a mockup of a page layout.
The Daily Numbers
BEYOND SOCIAL MEDIA HOSTS
- Google Plus
- Maximum-Plus.com -Online Event Production & Coaching for Google+ Success
- What’s Next Blog