Beyond Social Media Show, Episode 182
BL and David discuss the Pepsi ad brouhaha, David Schwimmer’s #ThatsHarassment videos; the timerity of 45 declaring April to be National Sexual Assault Awareness and Prevention Month; #AprilTheGiraffe is still pregnant AF; Amazon catches the NFL; Mastadon catches on; the global war on fake news; the mess of fake news that was actually real…and much, much more.
Best Digital Cases
David Schwimmer’s #ThatsHarassment Campaign
The campaign includes six videos depicting different types of sexual harassment in everyday life. Each video is based on a true story and portrays instances involving a coworker, a boss, a doctor, a photographer, a politician and an actor. In the current political climate, they are, sadly, more important now than ever.
See all the #ThatsHarassment videos here
3 April Fools 2017 Jokes
April Fools Day is an Internet holiday. Here’s three ways brands celebrated.
- Here’s All Of Google’s April Fools’ Day Pranks So Far
- Snapchat Pulled Off The Only Good April Fools’ Day Prank This Year
Global News Integrity Project Launches to Combat Fake News
News Integrity Initiative is a global consortium of tech industry leaders, academic institutions, nonprofits and other organizations focused on helping people make informed judgments about the news they read and share online.
- Announcing the News Integrity Initiative to Increase Trust in Journalism
- Introducing the News Integrity Initiative
Mastodon.social is a new microblogging service born out of frustration with Twitter. A major difference is that it is open source.
- Mastodon.Social Instances
- Mastodon.Social Apps
- Mastodon.social is an open-source Twitter competitor that’s growing like crazy
- Mastodon Is Like Twitter Without The Nazis, So Why Are We Not Using It?
Google is Using AI to Curtail YouTube Crisis
Two weeks after companies began yanking ads from YouTube because they were popping up next to hateful videos, Google is using AI machine learning to train their computers to recognize porn, racist and hate videos.
- Google Updates Ads Policies Again, Ramps Up AI to Curtail YouTube Crisis
- Google Training Ad Placement Computers to Be Offended
Facebook is testing allowing people to use GIFs in comment replies to posts.
#AprilTheGiraffe is still majorly pregnant
At Animal Adventure Park, they answer the phone “#AprilTheGiraffe headquarters. The live cam has had nearly 5 million views, and yes, you do need a #AprilTheGiraffe t-shirt.
See what a pianist sees and what he fixes on while playing a piano.
Worst Digital Cases
President Trump Declared April National Sexual Assault Awareness and Prevention Month
In what many thought was irony stabbing itself in the eye with dull scissors, President Grab Em By the Pussy actually made this declaration.
Pepsi Pulls Ad After Backlast
Everyone, it seems, disliked this ad because anyone could read anything into it.
- Kendall Jenner’s Pepsi Ad Pulled After Twitter Backlash
- A Second-By-Second Breakdown Of Kendall Jenner’s Tone-Deaf Pepsi Ad
The Kendall Jenner Pepsi fiasco is a perfect example of what happens when there's no black people in the room when decisions are being made.
— Travon Free (@Travon) April 4, 2017
can't believe Kendall Jenner just solved institutionalized racism and oppression by giving a cop a pepsi. Groundbreaking
— kels (@Kelsiekinss) April 4, 2017
— Taryn Finley (@_TARYNitUP) April 4, 2017
Facebook adds Personal Fundraising
Facebook has added a new way for people to support personal causes.
- More ways to support causes on Facebook
The NFL On Amazon
Amazon has beat out Facebook, YouTube and, sadly, Twitter, for the right to stream NFL Thursday Night broadcasts.
A YouTube Star, Reddit Detectives, and the Alt-Right Call Out a Fake News Story. Turns Out It Was Real.
What a mess! A YouTube star scored a viral hit with a video claiming The Wall Street Journal had faked a story about YouTube. The allegation raced around the world, but it wasn’t true.
- YouTube Star, Reddit Detectives, and the Alt-Right Call Out a Fake News Story. Turns Out It Was Real.
Why we removed our WSJ videohttps://t.co/0Xz1O53T8h
— Ethan Klein (@h3h3productions) April 3, 2017
The Internet Of Bricks
An Internet Of Things creator took offense to a customer’s review…so he shut off services.
Shiny New Stuff
A podcast about conversion optimization from LeadPages.
- ConversionCast on iTunes
- ConversionCast on Stitcher
- ConversionCast on Facebook
The Daily Numbers
BEYOND SOCIAL MEDIA HOSTS
- whatsnextonline.com -Digital Strategy, Online Event Production & Social Video
- Google Plus
- What’s Next Blog