Beyond Social Media Show, Episode 199
Co-hosts B.L. Ochman and David Erickson discussed Louise Linton’s elitist, out-of-touch Instagram rant; former President Barack Obama’s claim to the most popular tweet; LinkedIn’s new native video capabilities; State Department’s science envoy Daniel Kammen’s embedded impeachment message in his resignation letter; the DeepEmoji algorithm that can detect sarcasm in tweets; the Trump Twitter feed bot; Apple’s move to marry Siri with everything; Google Maps Q&A; KFC’s virtual reality training; Facebook influencers’ brand tagging tool; plus great new apps and stats you should know…and much, much more. SUBSCRIBE: iTunes or Google Play or Stitcher or iHeart Radio.
Best Digital Cases
Obama’s Charlottesville Response Breaks the Record for Most-liked Tweet Ever
Former President Barack Obama’s post-Charlottesville Tweet quoting Nelson Mandela broke the record for most-liked Tweet of all time with more than 4.5 million ReTweets.
"No one is born hating another person because of the color of his skin or his background or his religion…" pic.twitter.com/InZ58zkoAm
— Barack Obama (@BarackObama) August 13, 2017
— Twitter (@Twitter) August 16, 2017
Linking In Video
While LinkedIn has been slow to adopt video, it has announced it is rolling out…gradually…the ability to upload video natively.
- LinkedIn is slowing introducing in-app video creation
- Introducing LinkedIn Video: Show Your Experience and Perspective
- LinkedIn Video
The Latest Resignation Letter Sent to President Trump Spells out ‘IMPEACH’
Daniel Kammen, an energy professor at the University of California, Berkeley, resigned Wednesday from his position as the State Department’s science envoy. Initial caps in its paragraph spell IMPEACH
Mr. President, I am resigning as Science Envoy. Your response to Charlottesville enables racism, sexism, & harms our country and planet. pic.twitter.com/eWzDc5Yw6t
— Daniel M Kammen (@dan_kammen) August 23, 2017
Researchers have trained an emoji to detect sarcasm by examining the use of emoji in tweets.
- An Algorithm Trained on Emoji Knows When You’re Being Sarcastic on Twitter
- DeepEmoji Overview
- DeepEmoji App
This Bot Shows You What Trump Sees in His Twitter Feed
@Trumps_Feed, an account developed by Phillip Bump at The Washington Post, lets you see what Trump sees whenever he opens up his Twitter app. It retweets tweets from people the president follows on Twitter.
To Win The AI Assistant Wars, Apple Is Melding Siri With Its Other Services
Apple is positioning Siri as a concierge for all of the company’s devices and services.
Google Maps Now Lets Users Post Questions and Answers on Business Pages
Google is rolling out a new social feature in Google Maps, allowing users to post and answer questions on business listings.
Worst Digital Cases
Louise Linton Thinks We Should Eat Cake
Treasury Secretary Steven Mnuchin’s wife, actress Louise Linton, demonstrated her true colors in a breathtakingly condescending rant in response to one of her Instagram followers.
- Treasury secretary’s wife apologizes after lashing out over Instagram comments
- Jennifer Miller’s response to Louise Linton’s rant
- Louise Linton just spelled out her value system for you common folk
- Brands Distancing Themselves From Louise Linton Instagram Post
- Louise Linton on Instagram
- Louise Linton on Twitter
- Steven Mnuchin on Twitter
KFC VR Training Video is the Stuff of Nightmares
KFC has an employee training VR experience—and it looks and sounds creepy AF.
- KFC Has A VR Job Training Simulator For New Employees
- KFC’s New Employee Training Game Is a Virtual Reality Nightmare
Facebook Gives Influencers Ability to Tag Brands in Post
Just like posts from brands pages on Facebook/Insta have long been “pay to play” so now are posts from influencers.
- Influencer marketing on Facebook is about to get more expensive
- Why Facebook Just Eradicated Influencer Marketing As We Know It
Shiny New Stuff
Giphy Gif Maker
Paste in a video URL and download an animated Gif.
Readability uses natural language processing to instantly score content, giving business writers and subject matter experts suggestions for improvement. There is a free version for personal use – VisibleThread Readability – that can be used for up to five documents/websites (unlimited text) per month.