Website Analytics Archives - Beyond Social Media

We Voted

By David Erickson | November 8, 2020 |

Episode 330: BL and David discuss Van Jones’ on-air tears of joy over the presidential election result; the ROI of I Voted stickers; Cheese Boy wins the internet with a successful fondue fountain; a PR agency’s superb election survival kit branding; Shopify and TikTok partner on shoppable ads; Calm’s clever election night sponsorship; Typosquatting; a photo credit backlink scam; The Gap can’t bridge the divide;…and much, much more.

How China Censors American Companies

By David Erickson | October 11, 2019 |

Beyond Social Media - US Companies Cave To China, Episode 284

Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.

NASA’s Planetary Protection Officer & Twitter Subscription Service

By David Erickson | August 3, 2017 |

Beyond Social Media - NASA's Planetary Protection Officer - Episode 197

Episode 197: BL and David discuss NASA’s opening for a planet protector; Foreign Affairs’ sophisticated direct mail program; Facebook’s publisher subscriptions program; Google’s SOS Alerts; touring podcasts; the hilarious Lord Birthday; Twitter subscriptions; how a poor choice of font lead to Nazi glitter; companies pitching paid placements; fishing drones; a PR pitch from hell; and much, much more.

Back To The Future Sneakers & Drone Racing

By David Erickson | March 20, 2016 |

During episode 135, co-hosts B.L. Ochman & David Erickson discussed Mucinex’s spokesnott appearance at JFK airport; the ethical obligations of personal digital assistants; Nike’s Back To The Future sneakers; Dunkin’ Donuts pistachio coffee; the drone racing trend; Google’s nofollow dictum; the disappearance of Honey Nut Cheerios’ bee mascot; Medium Collections; Keith Richards vs Donald Trump; an update on AlphaGo; plus great new apps and important stats and a lot of stuff in between.

Twitter DM Limit Expansion & Snoop Dogg Wants The CEO Gig

By David Erickson | June 14, 2015 |

Beyond Social Media - Snoop Dogg For Twitter CEO - Episode 100

Co-hosts B.L. Ochman & David Erickson discussed Twitter’s DM expansion; Snoop Dogg’s campaign for Twitter CEO; Safari content blocking capabilities; LeBron’s wardrobe malfunction; Joyce Carol Oates’ outrage; public relations’ PR problem; the Coke/boob challenge; tampons for a cause; GIFographics; yawning billboards; Kid President’s campaign against hunger; plus great new apps and important stats and a lot of stuff in between.