Martha Stewart, Baked

Beyond Social Media - Martha Stewart & Canopy Growth - Episode 261

Episode 261: BL and David discuss discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson’s research demonstrating humans are hardwired for stories; the New York Times’ new In Her Words newsletter; Twitter’s new hashtag data; Farmers Insurance’s Dr. Seuss campaign; LinkedIn’s new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents;…and much, much more.

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United Kills Puppies & Can I Write For Sprite?

Beyond Social Media - United Airlines Kills Puppies - Episode 221

Episode 221: BL and David discuss United Airlines’ recent customer service fail that resulted in the death of a customer’s puppy; the students’ national walkout over gun control; Facebook testing voice status updates; #AskEddie has a new gig; the best cover letter in the history of cover letters; a Time’s Up agency; Twitter verification for everyone; Quartz’ obsessive emails; Google’s encryption drop-dead date; Rihanna snaps at Snap; Melania Trump wags her finger at social executives; news coming to Facebook Watch; YouTube’s Wikipediafication; a massive fake news study; and much, much more.

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United Airlines Swipes Toddler's Seat & #SpikeTheBeetle Makes Art

Beyond Social Media - United Airlines Toddler Seat - Episode 193

Episode 193: Co-hosts B.L. Ochman and David Erickson discussed how United Airlines earned even more bad press by selling a toddler’s previously purchased seat; how Hobby Lobby was busted for smuggling artifacts from Iraq and funding ISIS all in one fell swoop; the hilarious Haribo Gold Bears ad featuring childlike executives; Spike the viral beetle artist; the #Ham4All fundraising challenge; the #MyOreoCreation contest; Apple’s Appocalypse video; the Weinermobile companion vehicles; cats in hats; China’s livestream video ban; the GOP’s tactic of blocking constituents on social media; Russia’s cyber psyops playbook; plus great new apps and stats you should know…and much, much more.

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United Airlines Drags Passenger Off Flight, Enters PR Hall Of Shame

Beyond Social Media - United Airlines Drags Passenger - Episode 183

Episode 183: Co-hosts B.L. Ochman and David Erickson discussed United Airlines’ brutally dragging a paying customer off a flight, the social media outrage that ensued, and the monumentally disasterous public relations response; White House spokesman Sean Spicer’s disasterous Hitler comparisons; Twitter’s deleting tweets critical of United Airlines on the one hand, and Twitter’s standoff with Homeland Security in defense of freedom of speech on the other hand; a Whopper of a Burger King ad; Amazon’s new social media influencer program; Ooola Ooola Zod aliens; several very clever bots; …and much, much more.

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