TikTok Archives - Page 2 of 3 - Beyond Social Media

We Voted

By David Erickson | November 8, 2020 |

Episode 330: BL and David discuss Van Jones’ on-air tears of joy over the presidential election result; the ROI of I Voted stickers; Cheese Boy wins the internet with a successful fondue fountain; a PR agency’s superb election survival kit branding; Shopify and TikTok partner on shoppable ads; Calm’s clever election night sponsorship; Typosquatting; a photo credit backlink scam; The Gap can’t bridge the divide;…and much, much more.

Estee Lauder’s Cosmic Product Shoot

By David Erickson | October 5, 2020

Beyond Social Media - Estee Lauder Product Shoot - Episode 325

BL and David discuss NASA’s space toilet and Estée Lauder’s cosmic product shoot; Google’s plan to pay publishers; Cloudflare’s service to speed up WordPress sites; Google Assistant will sit on hold for you; the paparazzi turn to social media stars (who knew?); Ring’s home surveillance drone; Russian hackers breach federal agencies; the Los Angeles Police Department’s citizen surveillance system; Twitter’s racist crop;…and much, much more.

The Facebook Oversight Board

By David Erickson | September 27, 2020 |

Episode 324: BL and David discuss ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; Hillary Clinton launches a podcast; Proud Boys lose their shirts; cancel culture is the new crisis PR; Google taketh Meet; racial justice and brand trust; …and much, much more.

McDonald’s Travis Scott Meal

By David Erickson | September 19, 2020 |

Episode 323: BL and David discuss McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; the wonders of a livealbe wage; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode;…and much, much more.

Facebook, McDonald’s & Dinosaurs

By David Erickson | September 12, 2020 |

Beyond Social Media - Mythic Dinosaurs - Episode 322

Episode 322: BL and David discuss a Facebook Group battle over a dinosaur at McDonald’s; Alexa for Residential; Ron Charles acting out book reviews; PDFs are not fit for human consumption; the Wired 25 virtual conference; new LinkedIn Page features; Salem Ilese is Mad At Disney; the JabberMask; Google to limit paid keyword data; the drone delivery race heats up; your smartphone knows when you’re drunk…and much, much more.

Walmart + Microsoft = TikTok?

By David Erickson | August 29, 2020 |

Beyond Social Media - Walmart Plus Microsoft Equals TikTok - Episode 321

Episode 321: BL and David discuss Walmart and Microsoft tagging up to acquire TikTok; American Family Insurance’s perfectly targeted commercial; The Humanity Lab’s anti-racism efforts; KFC is finger lickin’ good no more; Instagram infographics; Spotify virtual events; COVID 19 gag rules; a fond farewell to Izzy’s Ice Cream; PPE vending machines…and much, much more.

TikTok Surveillance

By David Erickson | August 15, 2020 |

Episode 319: BL and David discuss TikTok’s clandestine surveillance of its users; precisely targeted direct mail; warm and cuddly artificially intelligent pet robots; Twitter’s new Reply Guy feature; the power of video recommendations; LinkedIn Sells SlideShare to Scribd; Planter’s Baby Nut grows up; Apple redirects search users to its Apple News+ app;…and much, much more.

Walmart Drive-Ins

By David Erickson | August 8, 2020 |

BL and David discuss the Walmart’s new parking lot drive-in movie theaters; giving credit to creators; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google News providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; Trump’s ‘clean’ Internet; B2B salesperson traits;…and much, much more.

TikTok Deal?

By David Erickson | August 2, 2020 |

Episode 317: BL and David discuss the pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; denying Holocaust deniers; Country Time’s little bailout fund; virtual influencers’ time may have come; the whole Stella Immanuel strangeness; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.

Massive Twitter Hack

By David Erickson | July 17, 2020 |

Beyond Social Media - Twitter Hack - Episode 315

Episode 315: BL and David discuss the massive Twitter hack and Bitcoin scam directed at high-profile accounts; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple;..and much, much more.