Storify Archives - Beyond Social Media

The Pros & Cons Of Starbucks' Race Together Campaign

By David Erickson | March 21, 2015

Beyond Socila Media Show - 88 - Starbucks Race Together

Co-hosts B.L. Ochman & David Erickson discussed the pluses and minuses of Starbuck’s #RaceTogether campaign; Toyota’s BB King commercial; HBO’s Robert Durst True Crime reality show; Monica Lewinski’s TEDTalk; American Airlines exception policy fiasco; Google’s practice of manipulating search results; YouTube’s new cards; NASA’s live broadcasts; and a lot of stuff in between.

50 Shades Of Marketing

By David Erickson | February 14, 2015

Epoisode 83: Co-hosts B.L. Ochman & David Erickson discussed the many marketers who are culturejacking the 50 Shades of Grey movie release; Jon Stewart’s exit from The Daily Show; the best and the worst of the Taylor Swift marketing machine; Google shutting down Helpouts; Facebook’s Legacy pages; plus great new apps and important stats and a lot of stuff in between.