Social Media Marketing Archives - Page 3 of 27

Lightspeed Internet

By David Erickson | November 15, 2020 |

Episode 331: BL and David discuss Google’s infrared Internet project; sequential video storytelling; the Biden Harris transition website; Spotify buys Megaphone audio hosting provider; Four Seasons Total Landscaping’s VR furries; YouTube Rewind cancelled this year; MmHmm video conferencing addon comes out of beta; customizable Oreo cookies; Ticketmaster’s fan safety app; our post-literate society; law firms undermining democracy; support for pot legalization;…and much, much more.

We Voted

By David Erickson | November 8, 2020 |

Episode 330: BL and David discuss Van Jones’ on-air tears of joy over the presidential election result; the ROI of I Voted stickers; Cheese Boy wins the internet with a successful fondue fountain; a PR agency’s superb election survival kit branding; Shopify and TikTok partner on shoppable ads; Calm’s clever election night sponsorship; Typosquatting; a photo credit backlink scam; The Gap can’t bridge the divide;…and much, much more.

10 Most Horrific Marketing Stories Of 2020

By David Erickson | October 31, 2020 |

Episode 329: BL and David discuss the ten most horrific stories they covered during 2020.

Mucinex Fashion Show

By David Erickson | October 25, 2020 |

Episode 328: BL and David discuss Mucinex’s influencer fashion show; Planet Word, the world’s first voice-activated museum; Lego’s drive to promote creative problem solving through play; AMC renting it’s cinemas for private movie showings; Google’s humming song-discovery app; racist-seeking Reddit bots; Google’s revamped analytics suite; Snopes faked for propaganda; Trump’s lax Twitter security; Facebook misinformation continues; the NFL’s fake patriotism; Instagram Stories reach;…and much, much more.

Biden Town Hall Ratings

By David Erickson | October 17, 2020 |

Episode 327: BL and David discuss the viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.

QAnon

By David Erickson | October 10, 2020 |

Episode 326: BL and David discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement; how restaurants are innovating with ‘ghost kitchens’; a hilarious series of videos explaining the pandemic to our past selves; the Library Of Congress’ AI-powered newspaper archive search; Twitter’s measures against the spread of disinformation; Telepath, the new social media hotness; Wikipedia’s makeover;…and much, much more.

Estee Lauder’s Cosmic Product Shoot

By David Erickson | October 5, 2020

Beyond Social Media - Estee Lauder Product Shoot - Episode 325

BL and David discuss NASA’s space toilet and Estée Lauder’s cosmic product shoot; Google’s plan to pay publishers; Cloudflare’s service to speed up WordPress sites; Google Assistant will sit on hold for you; the paparazzi turn to social media stars (who knew?); Ring’s home surveillance drone; Russian hackers breach federal agencies; the Los Angeles Police Department’s citizen surveillance system; Twitter’s racist crop;…and much, much more.

The Facebook Oversight Board

By David Erickson | September 27, 2020 |

Episode 324: BL and David discuss ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; Hillary Clinton launches a podcast; Proud Boys lose their shirts; cancel culture is the new crisis PR; Google taketh Meet; racial justice and brand trust; …and much, much more.

McDonald’s Travis Scott Meal

By David Erickson | September 19, 2020 |

Episode 323: BL and David discuss McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; the wonders of a livealbe wage; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode;…and much, much more.

Facebook, McDonald’s & Dinosaurs

By David Erickson | September 12, 2020 |

Beyond Social Media - Mythic Dinosaurs - Episode 322

Episode 322: BL and David discuss a Facebook Group battle over a dinosaur at McDonald’s; Alexa for Residential; Ron Charles acting out book reviews; PDFs are not fit for human consumption; the Wired 25 virtual conference; new LinkedIn Page features; Salem Ilese is Mad At Disney; the JabberMask; Google to limit paid keyword data; the drone delivery race heats up; your smartphone knows when you’re drunk…and much, much more.