Social Media Management Archives - Beyond Social Media

Tulsa Race Massacre

By David Erickson | June 7, 2021

BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

United Kills Puppies & Can I Write For Sprite?

By David Erickson | March 16, 2018

Beyond Social Media - United Airlines Kills Puppies - Episode 221

Episode 221: BL and David discuss United Airlines’ recent customer service fail that resulted in the death of a customer’s puppy; the students’ national walkout over gun control; Facebook testing voice status updates; #AskEddie has a new gig; the best cover letter in the history of cover letters; a Time’s Up agency; Twitter verification for everyone; Quartz’ obsessive emails; Google’s encryption drop-dead date; Rihanna snaps at Snap; Melania Trump wags her finger at social executives; news coming to Facebook Watch; YouTube’s Wikipediafication; a massive fake news study; and much, much more.

Guggenheim Punks Trump & Elton John's 360 Retirement Tour

By David Erickson | February 1, 2018

Beyond Social Media - Trump Gold Toilet - Episode 216

Episode 217: Co-hosts B.L. Ochman and David Erickson discussed the Guggenheim Museum’s punking of Donald Trump with a golden toilet; the Finnegans beer augmented reality Super Bowl commercial; one-star Paris reviews; how Burger King educated consumers about Net Neutrality with Whopper Neutrality PSA ad; get out the vote postcards; Elton John’s 360 retirement tour trailer; Budweiser’s Big Data focus; Facebook’s newsfeed fail; the Super Bowl America deserves; the Twitter follower factory; plus great new apps and stats you should know…and much, much more.

Google Pixel 2 Announcement & Rockin' Ex-Presidents For Relief

By David Erickson | October 6, 2017

Beyond Social Media - Google Pixel 2 Announcement - Episode 204

Episode 204: Co-hosts B.L. Ochman and David Erickson discussed Google’s Pixel 2 announcement and its battle against Apple; five ex-Presidents rocking for hurricane relief; the Obama’s 25th wedding anniversary; National Public Radio’s errant Facebook post that went viral; BuzzFeed’s public service fake news feed; IRS’ baffling announcement of its deal with Equifax; the amazing absence of a social media pause button; the client you’ll never want to have; plus great new apps and stats you should know…and much, much more.