Back To The Future Sneakers & Drone Racing

Beyond Social Media - Back To The Future Sneakers - Episode 135

During episode 135, co-hosts B.L. Ochman & David Erickson discussed Mucinex’s spokesnott appearance at JFK airport; the ethical obligations of personal digital assistants; Nike’s Back To The Future sneakers; Dunkin’ Donuts pistachio coffee; the drone racing trend; Google’s nofollow dictum; the disappearance of Honey Nut Cheerios’ bee mascot; Medium Collections; Keith Richards vs Donald Trump; an update on AlphaGo; plus great new apps and important stats and a lot of stuff in between.

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Good & Bad Emoji Marketing & Google Posts

Beyond Social Media - Emoji Marketing - Episode 133

Episode 133: Co-hosts B.L. Ochman & David Erickson discussed Google’s new Posts content type; both good and bad emoji campaigns; a fake New York Times political news story favoring Bernie Sanders; Amazon encryption backtracking; Jimmy Kimmel on Donald Trump; Facebook Live Video visibility; the #ShareTheLoad campaign; Facebook Instant Articles newsletter signups; Always’ #LikeAGirl campaign; the evolution of social media policies; plus great new apps and important stats and a lot of stuff in between.

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Star Wars: The Force Awakens Marketing

Beyond Social Media - Star Wars The Force Awakens - Episode 117

Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.

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Amazon Prime Day & The Reddit Implosion

Beyond Social Media - Amazon Prime Day - Episode 103

Co-hosts B.L. Ochman & David Erickson discussed the reaction to the raiding of Subway’s spokesman’s home; errant hashtags; Reddit’s implosion; the video metrics mess; Amazon Prime Day; interns breaking news; Upworthy’s reinvention; Pampers’ #BetterForBaby video; LinkedIn’s million posters; Google RidesWith; RadioShack’s dance party; plus great new apps and important stats and a lot of stuff in between.

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Vince Vaughn Stars In Stock Photography For Unfinished Business Promo

BSMediaShow 87 - Vince Vaughn- Stock Photography Unfinished Business

Co-hosts B.L. Ochman & David Erickson discussed the photoshopped Vince Vaughn stock photography used to market his Unfinished Business movie release; the latest violent video to go viral; Netflix’s House of Cards native ad; skill-less Millennials; Rudy Giuliani’s latest publicity grab; a rescue adoption video game; why people unfollow brands; Facebook’s Firehose data; plus great new apps and important stats and a lot of stuff in between.

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