Retargeting Archives - Beyond Social Media

Serena Williams Sings & Fighting Deepfakes

By David Erickson | October 6, 2018

Beyond Social Media - Serena Williams Sings - Episode 243

Episode 243: BL and David discuss Serena Williams singing “I Touch Myself” for breast cancer self-exam awareness; celebrities mount #DefyTheName campaign to fight bullying; Netflix lets you choose your Black Mirror plot; Instacodes come to Instagram; Google’s former head of PR writes a hilarious satire lampooning big tech; IMDB TV beams over Amazon; the #UpsideTown contest prize is a dream trip; Pixel Groups come to Facebook; BrainNet is the next big social network; Facebook’s Hack issue spreads across the web; DeepFakes are disastrous; why you might want to pass on MoviePass …and much, much more.

Yelp Adds Restaurant Health Scores

By David Erickson | July 27, 2018

Beyond Social Media - Yelp Health Scores - Episode 236

Episode 236: BL and David discuss the addition of health grades to Yelp restaurant listings; Bonobos’ #EvolveTheDefinition of masculinity campaign; the Terminal 3 virtual border agent art installation; Amazon’s plans to roll out retargeting ads; a superb example of visual journalism that explains blockchain; the bitcoin extortion phishing scam; a PR pitch from hell; Tronc’s massive layoffs at the New York Daily News; Uber drivers fraudulently charging passengers for vomit cleanup; Facebook’s stock freefall; and much, much more.

Periscope Takes The Political Stage & More Live-Streaming Updates

By David Erickson | June 26, 2016

Beyond Social Media - Periscope House Democrats Sit-In - Episode 148

Episode 148: BL and David discuss Periscope’s moment on the national political stage during the House Democrats’ gun control sit-in; 360fly’s racist video ad; Facebook and YouTube live-streaming updates; Twitter’s new live video streaming button & 140 videos; a robot recall; Lender’s frozen bagels; Apple’s expanded Coding Camp; Pinterest’s new retargetting capabilities; Mark Zuckerberg’s paranoia; Facebook 360 photos; Twitter’s emoji targeting; and much, much more.

The Pros & Cons Of Starbucks' Race Together Campaign

By David Erickson | March 21, 2015

Beyond Socila Media Show - 88 - Starbucks Race Together

Co-hosts B.L. Ochman & David Erickson discussed the pluses and minuses of Starbuck’s #RaceTogether campaign; Toyota’s BB King commercial; HBO’s Robert Durst True Crime reality show; Monica Lewinski’s TEDTalk; American Airlines exception policy fiasco; Google’s practice of manipulating search results; YouTube’s new cards; NASA’s live broadcasts; and a lot of stuff in between.