The Ascending Growth Of Podcast Marketing

Beyond Social Media - Podcast Marketing - Episode 226

Episode 226: BL and David discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data from Edison Research about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; Jason Calacanis’ Open Book Challenge race to replace Facebook; SmugMug’s acquistion of Flickr; Burger King’s stealthy campaign to sneak Whoppers into movie theaters; Kellogg’s Frosted Flakes chocolate record; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more.

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Political Attack Ads & KFC's Flavored Nail Polish

Beyond Social Media - Anti-Trump Ads - Episode 142

Co-hosts B.L. Ochman & David Erickson discussed the effectiveness of anti-Donald Trump ads run by the Stop Trump PACs and the Hillary Clinton campaign; KFC’s finger-lickin’ good chicken-flavored nail polish; Elizabeth Warren’s Twitter war with Trump; sales email fails; PetSmart’s Cinco de Mayo tweets; the GAP’s 60s-era space shuttle tweets; Windows 10 shenanigans; the CDC’s Clean Hands Count campaign; Facebook mail; the #Oldchella concert; Radiohead erases itself then drops; Zoe for President; Facebook’s politics; the Anne Frank virtual reality film; Amazon Echo’s location services play; the CIA live tweeting the Osama Bin Ladin raid; plus great new apps and important stats and a lot of stuff in between.

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Back To The Future Sneakers & Drone Racing

Beyond Social Media - Back To The Future Sneakers - Episode 135

During episode 135, co-hosts B.L. Ochman & David Erickson discussed Mucinex’s spokesnott appearance at JFK airport; the ethical obligations of personal digital assistants; Nike’s Back To The Future sneakers; Dunkin’ Donuts pistachio coffee; the drone racing trend; Google’s nofollow dictum; the disappearance of Honey Nut Cheerios’ bee mascot; Medium Collections; Keith Richards vs Donald Trump; an update on AlphaGo; plus great new apps and important stats and a lot of stuff in between.

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Martin Shkreli Goes To Washington

Beyond Social Media - Martin Shkreli Goes To Washington - Episode 129

Episode 129: Co-hosts B.L. Ochman & David Erickson discussed the potential Twitter timeline algorithm; Pharma Bro’s day at Congress; that Ted Cruz’ super PAC wants to take back some place called Counrty; Esurance’s Super Bowl sweepstakes; the immersive Super Bowl broadcast; Coke’s Gif-maker hijacked; Chipotle’s rush hour gambit; the Trump vs Trump debate; Pantene Dad-Do series; Bose’s found Super Bowl songs; plus great new apps and important stats and a lot of stuff in between.

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Force Friday & Hipster Barbie

Beyond Social Media - Force Friday - Episode 110

Episode 110: Co-hosts B.L. Ochman & David Erickson discussed Burger King’s McWhopper peace offering; Rand Paul’s #StandWithPaul app fiasco; the role of war photographers and the image of a drowned Syrian refugee boy; Hulu’s new kinda ad-free version; the Love Has No Labels campaign; the new streaming video platform Blab.im; Feed America’s #Spoontember campaign; Disney’s Force Friday marketing blitz for Star Wars: The Force Awakens; the hilarious Hipster Barbie Instagram account; a PSA video from an acid attack survivor; plus great new apps and important stats and a lot of stuff in between.

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Ashley Madison Hack & Tweets In Google Desktop Search

Beyond Social Media - Ashley Madison Hack - Episode 109

Co-hosts B.L. Ochman & David Erickson discussed the fallout over the Ashley Madison hack; real-time tweets in Google desktop search; bid a fond farewell to the real-life Batman; the Straight Outta meme; McDonald’s viral photo poach; buzzwords to ban; Comcast’s Watchable; Josh Groban’s singable Trump tweets; real-life tweets on Twitter; Bloomberg’s social media brand ratings; predictive photography; Mastercard’s SelfiePay; Boston Dynamics’ robot takes a stroll through the woods; plus great new apps and important stats and a lot of stuff in between.

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Donald Trump Entertains Huffington Post & Facebook Freebooting

Beyond Social Media - Donald Trump - Episode 105

Episode 105: Co-host B.L. Ochman & guest host Ray Hiltz discussed Facebook’s piracy problem; Twitter backgrounds; the Huffington Post’s reclassifying Donald Trump coverage; Google+ shuttering inactive local pages; ordering Domino’s pizza with emojis; landlords lurking on tenant’s social media accounts; YouTube viewing time; plus great new apps and important stats and a lot of stuff in between.

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The Pros & Cons Of Starbucks' Race Together Campaign

Beyond Socila Media Show - 88 - Starbucks Race Together

Co-hosts B.L. Ochman & David Erickson discussed the pluses and minuses of Starbuck’s #RaceTogether campaign; Toyota’s BB King commercial; HBO’s Robert Durst True Crime reality show; Monica Lewinski’s TEDTalk; American Airlines exception policy fiasco; Google’s practice of manipulating search results; YouTube’s new cards; NASA’s live broadcasts; and a lot of stuff in between.

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