Recommendation Engine Archives - Beyond Social Media

TikTok Surveillance

By David Erickson | August 15, 2020

Episode 319: BL and David discuss TikTok’s clandestine surveillance of its users; precisely targeted direct mail; warm and cuddly artificially intelligent pet robots; Twitter’s new Reply Guy feature; the power of video recommendations; LinkedIn Sells SlideShare to Scribd; Planter’s Baby Nut grows up; Apple redirects search users to its Apple News+ app;…and much, much more.

Burger King's #NoBully Campaign & Twitter's New Political Ad Transparency

By David Erickson | October 29, 2017

Beyond Social Media - Burger King Bullying Ad - Episode 207

Episode 207 co-hosts B.L. Ochman & David Erickson discuss Burger King’s anti-bullying public service ad; Twitter’s new-found transparency for political ads; the mechanics behind the recommendation engine powering Spotify’s Discover Weekly playlist; Burger King bullying Wendy’s; saveable Tweets; Twitter’s Happening Now feature; Facebook going after Google Hangouts with the addition of screensharing to Facebook Live; Facebook adding Dwell Time and Link Sharing as custom audiences for ad retargeting; 3D social posts to encourage VR object sharing on Facebook; the EPA erasing climate change online; your camera is watching you; Spectacle sales are not so spectacular; giving Amazon your key; and the top 10 most horrific marketing screw-ups of 2017; plus great new apps and stats you should know…and much, much more.