Music Marketing Archives - Beyond Social Media

Google For Creators

By David Erickson | October 24, 2021

BL and David discuss Google’s push to court creators; LinkedIn closes the chapter on Stories; Instagram allows desktop uploads; Journalists prefer Zoom interviews; Australia pitches Chris Helmsworth; A sign language Metallica video; Facebook by another name; Apple’s privacy protection posing; Walmart’s crypto ATMs; and much, much more.

Amazon Astro Robot

By David Erickson | October 17, 2021

BL and David discuss a study suggesting that jerks are jerks, online or off; Sleep Number’s content marketing campaign; five new Twitter features, including business profiles; A design firm’s brilliant mock condom ads; Amanda Gorman’s Estee Lauder sponsorship gig; Minnesota Vikings’ stadium experiential marketing; branding NFTs; BrightLocal’s marketing of their online reviews survey; Google embeds a guitar tuner in search; LEGO partners with Fender for a Stratocaster kit; seasonal Salted Nut Rolls; Amazon’s creepy Astro robot; Facebook’s whistleblowers; FTC to crack down on fake reviews; pathetic email pitches; Clubhouse shorts creators; top online review factors; and much, much more.

Live Audio With Spotify & Facebook

By David Erickson | June 27, 2021

Beyond Social Media - Spotify & Facebook Clone Clubhouse - Episode 354

BL and David discuss Spotify and Facebook’s Clubhouse clones; a Twitter thread that made it to the silver screen; Google’s breaking news warning; a clever list building tactic; digitally resurrecting murdered journalists; how to scare phone spammers; Twitter’s ticketed Spaces; a LEGO typewriter set; Hyundai acquires Boston Dynamics and cuts a strange video to celebrate; Apple is out to destroy your open rates; family and friends word of mouth;…and much, much more.

Tulsa Race Massacre

By David Erickson | June 7, 2021

BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

Clubhouse Competition

By David Erickson | April 3, 2021

BL and David discuss LinkedIn and Spotify going after Clubhouse and a Clubhouse tutorial; a mafioso whose YouTube channel gave him away; new stoner emoji coming for Apple’s iOS; an AI-powered service that animates still headshots; the forthcoming Brave privacy-focused search engine; NFT brand stunts generating publicity; Facebook is removing analytics; Lil Nas X’s satanic shoes; Volkswagen’s April Fools prank backlash; a massive Facebook user data leak; Krispy Kreme’s anti-vaxxer Mondays; Mars candy’s pesterbot;…and much, much more.

New Social Media Features

By David Erickson | March 7, 2021

BL and David discuss how Amazon Prime and Netflix are grokking TikTok; the TikTok trend of creating fake album covers out of random camera roll photos; potential new Twitter features could include super followers, an undo button, and shoppable tweets; LinkedIn’s new freelancer marketplace, Stories for Pages, and Swipe-ups; LinkedIn recommending newsletter subscriptions; YouTube Shorts; Taco Bell To Go concept restaurants; Microsoft’s hacked email servers; …and much, much more.

10 Most Horrific Marketing Stories Of 2020

By David Erickson | October 31, 2020

Episode 329: BL and David discuss the ten most horrific stories they covered during 2020.

Mucinex Fashion Show

By David Erickson | October 25, 2020

Episode 328: BL and David discuss Mucinex’s influencer fashion show; Planet Word, the world’s first voice-activated museum; Lego’s drive to promote creative problem solving through play; AMC renting it’s cinemas for private movie showings; Google’s humming song-discovery app; racist-seeking Reddit bots; Google’s revamped analytics suite; Snopes faked for propaganda; Trump’s lax Twitter security; Facebook misinformation continues; the NFL’s fake patriotism; Instagram Stories reach;…and much, much more.

Facebook, McDonald’s & Dinosaurs

By David Erickson | September 12, 2020

Beyond Social Media - Mythic Dinosaurs - Episode 322

Episode 322: BL and David discuss a Facebook Group battle over a dinosaur at McDonald’s; Alexa for Residential; Ron Charles acting out book reviews; PDFs are not fit for human consumption; the Wired 25 virtual conference; new LinkedIn Page features; Salem Ilese is Mad At Disney; the JabberMask; Google to limit paid keyword data; the drone delivery race heats up; your smartphone knows when you’re drunk…and much, much more.

Walmart + Microsoft = TikTok?

By David Erickson | August 29, 2020

Beyond Social Media - Walmart Plus Microsoft Equals TikTok - Episode 321

Episode 321: BL and David discuss Walmart and Microsoft tagging up to acquire TikTok; American Family Insurance’s perfectly targeted commercial; The Humanity Lab’s anti-racism efforts; KFC is finger lickin’ good no more; Instagram infographics; Spotify virtual events; COVID 19 gag rules; a fond farewell to Izzy’s Ice Cream; PPE vending machines…and much, much more.