Mattel Archives - Beyond Social Media

Disney’s Robotic Groot

By David Erickson | May 24, 2021

BL and David discuss Disney’s development of atonomous bi-pedal robots to play characters such as Groot at the theme parks; YouTube’s new audio ad format; Google’s LaMDA AI model; Hulu’s self-serve advertising; About This Site coming to a search near you; the brand texting trend; Mattel wants to recycle your old Barbies; Snap’s Spectacles are back in AR form; India wants to erase “Indian Variant” from social media; Google Analytics 4 readiness;…and much, much more.

Snapchat Millionaires

By David Erickson | January 17, 2021

BL and David discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight; Match.com’s match made in hell; Barbie’s new role as a digital influencer; Taco Bell’s potato CEO; Ben & Jerry’s new doggie desserts; NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as spokesmen; Phishing’s Explosive Growth; the 2021 Edelman Trust Barometer; Apple Siri; Voice Recognition; Calendly; and much, much more.

Amazon Buys Whole Foods & Ken Doll Gets Man Bun

By David Erickson | June 24, 2017

Beyond Social Media - Amazon Acquires Whole Foods - Episode 192

Episode 192: BL and David discuss NASA how called BS on Gwyneth Paltrow’s Goop; Amazon acquires Whole Foods; beefy new Ken Dolls come out; Smirnoff newsjacks; Google AI helps expand reading for kids; BuzzFeed & VOX Media get buggy; a Troll Cakes/detective agency makes trolls eat their words; Spectacles go scuba diving; alorithmic responsibility; the Instagram star who was trampled by a cow and much, much more.

Gmail's Minion Mic-Drop

By David Erickson | April 3, 2016

Co-hosts B.L. Ochman & David Erickson discussed Gmail’s Minion mic-drop April Fools fiasco; Mattel’s phishing scam scare; Google Cardboard Plastic; Microsoft’s bet on conversational computing; Twitter Stickers; a smartphone gun; Facebook for Business posts; the State Department’s #SpringBreakBadly campaign; Instagram’s minute-long videos; #ProjectLiteracy, the #TheBananaPeelChallenge; plus great new apps and important stats and a lot of stuff in between.

Force Friday & Hipster Barbie

By David Erickson | September 6, 2015

Beyond Social Media - Force Friday - Episode 110

Episode 110: Co-hosts B.L. Ochman & David Erickson discussed Burger King’s McWhopper peace offering; Rand Paul’s #StandWithPaul app fiasco; the role of war photographers and the image of a drowned Syrian refugee boy; Hulu’s new kinda ad-free version; the Love Has No Labels campaign; the new streaming video platform Blab.im; Feed America’s #Spoontember campaign; Disney’s Force Friday marketing blitz for Star Wars: The Force Awakens; the hilarious Hipster Barbie Instagram account; a PSA video from an acid attack survivor; plus great new apps and important stats and a lot of stuff in between.

Hello Barbie!

By David Erickson | April 4, 2015

Episode 90: Co-hosts B.L. Ochman & David Erickson discussed the new WiFi enabled talking Barbie; Scientology Twitter campaign against HBO; Trevor Noah’s six sexist tweets; Chris Rock drives while black; virtual crisis communications training; Groupon’s banana bunkers; Fixodent’s lion video; Miller Theatre’s canine composers; photography composition tips; plus great new apps and important stats and a lot of stuff in between.

Coca-Cola's Social Media Guard, AT&T's Home Security & A Load Of Crap

By David Erickson | March 1, 2014

Beyond Social Media Show #37 Co-hosts David Erickson & B.L. Ochman discuss Coca-Cola’s social media guard and AT&T’s home security from your pets point of view.