Local News Archives - Beyond Social Media

Massive Twitter Hack

By David Erickson | July 17, 2020 |

Beyond Social Media - Twitter Hack - Episode 315

Episode 315: BL and David discuss the massive Twitter hack and Bitcoin scam directed at high-profile accounts; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple;..and much, much more.

Sinclair Broadcast Group's Supercut Video & How Carnival Got Its Snap Back

By David Erickson | April 12, 2018 |

Beyond Social Media - Sinclair Group Script - Episode 224

Episode 224: BL and David discuss how Adidas will make a video for each of the 30,000 Boston Marathon runners; the horrifying Sinclair Broadcasting script compilation; Gaming for Dementia Research; how Carnival got its Snapchat handle back; how to have a shredding party at Office Depot; 9 Amazing April freebies; US government surveillance of journalists and influencers; Cambridge Analytica analysis; invisible cameras that will be everywhere; a complaint about YouTube targeting children’s data; all about the GDPR; a French Mayor’s nasty April Fool’s faux pas; secret honks give Chinese internet censors headaches; and much, much more.

Anchorman 2 Earned Media PR Campaign [VIDEO]

By David Erickson | December 7, 2013 |

Anchorman 2 star Will Ferrell serves as the actual anchor for a newscast of North Dakota’s KXMB TV as part of an earned media campaign to generate publicity for the movie.