Insurance Marketing Archives - Beyond Social Media

Snapchat Millionaires

By David Erickson | January 17, 2021 |

BL and David discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight; Match.com’s match made in hell; Barbie’s new role as a digital influencer; Taco Bell’s potato CEO; Ben & Jerry’s new doggie desserts; NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as spokesmen; Phishing’s Explosive Growth; the 2021 Edelman Trust Barometer; Apple Siri; Voice Recognition; Calendly; and much, much more.

Martha Stewart, Baked

By David Erickson | March 3, 2019 |

Episode 261: BL and David discuss discuss Martha Stewart joining cannabis company Canopy Growth; Neuroscientist Uri Hasson’s research demonstrating humans are hardwired for stories; the New York Times’ new In Her Words newsletter; Twitter’s new hashtag data; Farmers Insurance’s Dr. Seuss campaign; LinkedIn’s new features for job seekers; Alexandria Ocasio Cortez as a comic book super hero; a data visualization of brand value; small businesses without websites; airline seat cameras; influencers and their discontents;…and much, much more.

Apple's TV App Store

By David Erickson | September 12, 2015 |

Beyond Social Media - Apple TV Apps - Episode 111

Co-hosts B.L. Ochman & David Erickson discussed the iPhone subscriptions and Apple TV apps; a tasteless 9/11 gun shop promotion; the Pope toaster; philanthropic porn prizes; LEGOs in space; augmented reality Pokemon; a Golden groupie; Donaldo Tumpez; Google & Twitter’s answer to Instant Articles; Washington Post’s ad blocking statement; plus great new apps and important stats and a lot of stuff in between.