Food Marketing Archives - Beyond Social Media

Tulsa Race Massacre

By David Erickson | June 7, 2021

BL and David discuss media coverage of the Tulsa Race Massacre, 100 years after the fact; Oreo’s offering to aliens; the soft power of brands; Amazon supports marijuana legalization; Dunkin’ sells paint; Apple’s privacy commercial; Amazon Sidewalk risks; Hootsuite jacks long-time customers; Twitter reinstates certifications; Stetson disowns hatWRKS; music streaming; influencers’ earnings…and much, much more.

Boomfluencers

By David Erickson | April 18, 2021

BL and David discuss Baby Boomers as the new influencers; Google Earth’s timelapse visualization of climate change; Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter; Reddit considers its own Clubhouse clone; Broadway returns; LinkedIn creates creator tools; LinkedIn asks for secret endorsements; Non-Fungible Tokens sold to raise funds for a kidney transplant; everything you want to know about NFTs but was afraid to ask; how to use Google My Business posts; Kribi self-cleaning underwear; your privacy reading list; zero-click search results data;…and much, much more.

Twitter Spaces & IKEA Audio Catalog

By David Erickson | March 21, 2021

Beyond Social Media - Twitter Spaces - Episode 342

BL and David discuss the launch of Twitter Spaces; IKEA’s audiobook catalog; a sweet wine-tasting gig; a tour of American dialects; instant holograms; Taco Bell’s 404 error page; an Ad Council COVID vaccine campaign; Facebook’s newsletter publishing platform; Mark Cuban’s Clubhouse competitor, Firesidechat app; Google’s Key Moments in YouTube videos; LinkedIn throwing shade TikTok’s way; an inclusion video oversight…and much, much more.

New Social Media Features

By David Erickson | March 7, 2021

BL and David discuss how Amazon Prime and Netflix are grokking TikTok; the TikTok trend of creating fake album covers out of random camera roll photos; potential new Twitter features could include super followers, an undo button, and shoppable tweets; LinkedIn’s new freelancer marketplace, Stories for Pages, and Swipe-ups; LinkedIn recommending newsletter subscriptions; YouTube Shorts; Taco Bell To Go concept restaurants; Microsoft’s hacked email servers; …and much, much more.

Snapchat Millionaires

By David Erickson | January 17, 2021

BL and David discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight; Match.com’s match made in hell; Barbie’s new role as a digital influencer; Taco Bell’s potato CEO; Ben & Jerry’s new doggie desserts; NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as spokesmen; Phishing’s Explosive Growth; the 2021 Edelman Trust Barometer; Apple Siri; Voice Recognition; Calendly; and much, much more.

Augmented Reality 2.0

By David Erickson | November 22, 2020

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

Lightspeed Internet

By David Erickson | November 15, 2020

Episode 331: BL and David discuss Google’s infrared Internet project; sequential video storytelling; the Biden Harris transition website; Spotify buys Megaphone audio hosting provider; Four Seasons Total Landscaping’s VR furries; YouTube Rewind cancelled this year; MmHmm video conferencing addon comes out of beta; customizable Oreo cookies; Ticketmaster’s fan safety app; our post-literate society; law firms undermining democracy; support for pot legalization;…and much, much more.

Walmart + Microsoft = TikTok?

By David Erickson | August 29, 2020

Beyond Social Media - Walmart Plus Microsoft Equals TikTok - Episode 321

Episode 321: BL and David discuss Walmart and Microsoft tagging up to acquire TikTok; American Family Insurance’s perfectly targeted commercial; The Humanity Lab’s anti-racism efforts; KFC is finger lickin’ good no more; Instagram infographics; Spotify virtual events; COVID 19 gag rules; a fond farewell to Izzy’s Ice Cream; PPE vending machines…and much, much more.

Walmart Drive-Ins

By David Erickson | August 8, 2020

BL and David discuss the Walmart’s new parking lot drive-in movie theaters; giving credit to creators; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google News providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; Trump’s ‘clean’ Internet; B2B salesperson traits;…and much, much more.

The American Surveillance State

By David Erickson | May 15, 2020

Beyond Social Media - American Surveillance State - Episode 308

Episode 308: BL and David discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant; IKEA’s furniture fort plans; Twitter’s new policy of labeling COVID-19 tweets; Bud Light bringing back the Real Genius campaign; augmented reality contact lenses; the future of restaurants; Brightcove’s new streaming service, Play TV; free virtual reality collaboration; the negative effects of bad news; the Ants of Facebook; the day Google Play Music died; the State of Social Media Marketing report;…and much, much more.