Experiential Marketing Archives - Beyond Social Media

Amazon Astro Robot

By David Erickson | October 17, 2021

BL and David discuss a study suggesting that jerks are jerks, online or off; Sleep Number’s content marketing campaign; five new Twitter features, including business profiles; A design firm’s brilliant mock condom ads; Amanda Gorman’s Estee Lauder sponsorship gig; Minnesota Vikings’ stadium experiential marketing; branding NFTs; BrightLocal’s marketing of their online reviews survey; Google embeds a guitar tuner in search; LEGO partners with Fender for a Stratocaster kit; seasonal Salted Nut Rolls; Amazon’s creepy Astro robot; Facebook’s whistleblowers; FTC to crack down on fake reviews; pathetic email pitches; Clubhouse shorts creators; top online review factors; and much, much more.

Mucinex Fashion Show

By David Erickson | October 25, 2020

Episode 328: BL and David discuss Mucinex’s influencer fashion show; Planet Word, the world’s first voice-activated museum; Lego’s drive to promote creative problem solving through play; AMC renting it’s cinemas for private movie showings; Google’s humming song-discovery app; racist-seeking Reddit bots; Google’s revamped analytics suite; Snopes faked for propaganda; Trump’s lax Twitter security; Facebook misinformation continues; the NFL’s fake patriotism; Instagram Stories reach;…and much, much more.

How China Censors American Companies

By David Erickson | October 11, 2019

Beyond Social Media - US Companies Cave To China, Episode 284

Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.

McDonald's Anti-Trump Tweet, Baby Interview Crashers Go Viral

By David Erickson | March 16, 2017

Beyond Social Media - King Kong Footprint - Episode 179

Episode 179: Co-hosts B.L. Ochman and David Erickson discussed McDonald’s Trump tweet; BBC interview crashers; Pinterest’s Lens; Amazon’s Resistance Radio; Boaty McBoatface’s return; Fender’s rockin’ in the digital world; Twitter Moment analytics; King Kong’s Los Angeles rampage; self-defense how to videos; hijacking Peruvian highways; Progressive Insurance takes an Adult Swim; 3D-printed houses; more fake news; Alexa’s Siri nightmare;…and much, much more.

Donald Trump Asks Russia To Hack America

By David Erickson | July 31, 2016

Beyond Social Media - Russia Hacking Democracy - Episode 152

Episode 152: Co-hosts BL Ochman and David Erickson discuss Russia’s hacking of American democracy and Donald Trump’s treasonous encouragement; the hacking of TechCrunch; Getty Images swiping a 18,000 public domain photos from the Library of Congress; the Olympic tweeting ban; Melania Trump laid bare; Twitter shutting down PostGhost; a YouTube kidnap conspiracy; Stable & Unstable Likers; the Action Aids ad campaign; Ralph Lauren’s custom animated Gif campaign; Twitter’s original food content; Minnesota in a box; the Trojan Olypmics; and much, much more.

Google Teams With GoPro

By David Erickson | May 30, 2015

Co-hosts B.L. Ochman & David Erickson discussed Google+; Jay-Z’s Staff; Adrian Peterson’s tweets; the conservative news filter bubble; Flipboard’s recommendations; wearable for good; GoPro & Google date; ask Obama anything; Thai phone company commercial; Facebook gets animated; plus great new apps and important stats and a lot of stuff in between.

Facebook Ends Like Gating & Kevin Richardson Plays Football With Lions

By David Erickson | October 5, 2014

Episode 66: BL and David discuss Facebook Like Gating & anonymity, the Hong Kong protesters, Lion football, #FeelingNuts, GoPro goes pro and much, much more.