Covid 19 Archives - Beyond Social Media

Brand Damage From NFL Anti-Vaxxers

By David Erickson | August 16, 2021

Beyond Social Media - Anti-Vax Doctors - Episode 359

BL and David discuss doctors spreading vaccine misinformation to other doctors on Doximity; a TikTok campaign in real life; Yelp’s COVID labels; Instagram’s new blocking feature; a brain/computer interface that inputs full sentences from your thoughts; Twitter’s redesign; Twitter Spaces’ new multihosting feature; Snopes forced to retract plagiarized articles; Vikings quarterback Kirk Cousins anti-vax PR fiasco; Twitter’s cropping bias; a survey of content entrepreneurs;…and much, much more.

White House Valentines Display

By David Erickson | February 14, 2021

Beyond Social Media - Presidential Valentines Display - Episode 338

BL and David discuss Dr. Jill Biden’s White House Valentines display; stellar Thank You page examples; the American Shame Card collection of gun-control advocacy postcards; fact checker bylines; the explosive growth of social audio; Microsoft’s AI voices; Lincoln TV; Duolingo’s singable commercial; Super Bowl Social Media; conference sounds for livestreaming waiting room; Twitter gets into the newsletter game; Google News analytics courtesy of Google Search Console; Norton’s prying eyes and listening ears commercial…and much, much more.

Snapchat Millionaires

By David Erickson | January 17, 2021

BL and David discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight; Match.com’s match made in hell; Barbie’s new role as a digital influencer; Taco Bell’s potato CEO; Ben & Jerry’s new doggie desserts; NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as spokesmen; Phishing’s Explosive Growth; the 2021 Edelman Trust Barometer; Apple Siri; Voice Recognition; Calendly; and much, much more.

Augmented Reality 2.0

By David Erickson | November 22, 2020

Episode 332: BL and David discuss how Apple’s iPhone lidar technology is shaping the future of augmented reality; the wide release of Amazon’s Echo Frames; Twitter’s disappearing Fleets and potential audio chat; Midwest governors mask up for a pandemic PSA; AI software that stymies facial recognition technology; Apple Podcasts gets an embeddable player; LinkedIn’s top influencers for 2020; Frito-Lay sets up a holiday-themed merch shop; Pepsi makes an apple pie cola; Arby’s sells deep fried turkey pillows; Fake People are everywhere online; holiday eCommerce sales projections;…and much, much more.

The Facebook Oversight Board

By David Erickson | September 27, 2020

Episode 324: BL and David discuss ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; Hillary Clinton launches a podcast; Proud Boys lose their shirts; cancel culture is the new crisis PR; Google taketh Meet; racial justice and brand trust; …and much, much more.

Facebook, McDonald’s & Dinosaurs

By David Erickson | September 12, 2020

Beyond Social Media - Mythic Dinosaurs - Episode 322

Episode 322: BL and David discuss a Facebook Group battle over a dinosaur at McDonald’s; Alexa for Residential; Ron Charles acting out book reviews; PDFs are not fit for human consumption; the Wired 25 virtual conference; new LinkedIn Page features; Salem Ilese is Mad At Disney; the JabberMask; Google to limit paid keyword data; the drone delivery race heats up; your smartphone knows when you’re drunk…and much, much more.

Walmart + Microsoft = TikTok?

By David Erickson | August 29, 2020

Beyond Social Media - Walmart Plus Microsoft Equals TikTok - Episode 321

Episode 321: BL and David discuss Walmart and Microsoft tagging up to acquire TikTok; American Family Insurance’s perfectly targeted commercial; The Humanity Lab’s anti-racism efforts; KFC is finger lickin’ good no more; Instagram infographics; Spotify virtual events; COVID 19 gag rules; a fond farewell to Izzy’s Ice Cream; PPE vending machines…and much, much more.

Fortnite vs. Apple

By David Erickson | August 22, 2020

Episode 320: BL and David discuss Epic Games’ epic Fortnite vs Apple Battle Royale; Taco Bell’s Mobile Go restaurants; Brayden Harrington’s bravest little speech; Instagram’s Suggested Posts; Sarah Cooper’s really great week; Spotify books; the resignation of Facebook’s CMO; Susan B. Anthony slaps back at a Trump pardon; Trump wants to block Twitter critics again; Facebook’s Holocaust deniers; banned Subreddits relocate;…and much, much more.

TikTok Deal?

By David Erickson | August 2, 2020

Episode 317: BL and David discuss the pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; denying Holocaust deniers; Country Time’s little bailout fund; virtual influencers’ time may have come; the whole Stella Immanuel strangeness; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.

Celebrity Conspiracy Debunkers

By David Erickson | July 26, 2020

Episode 317: BL and David discuss John Oliver’s celebrity conspiracy debunkers; Netflix enlists Reddit digital detectives; Minnesota Search Engine Marketing Association’s virtual happy hours; the return of Apple’s Underdogs; reporter’s email newsletters; Amazon delays Prime Day; Hootsuite adds Google My Business; Brickrolling; Yelp’s economic indicators; Facebook’s parallel universe;…and much, much more.