Content Marketing Archives - Beyond Social Media

Amazon Astro Robot

By David Erickson | October 17, 2021

BL and David discuss a study suggesting that jerks are jerks, online or off; Sleep Number’s content marketing campaign; five new Twitter features, including business profiles; A design firm’s brilliant mock condom ads; Amanda Gorman’s Estee Lauder sponsorship gig; Minnesota Vikings’ stadium experiential marketing; branding NFTs; BrightLocal’s marketing of their online reviews survey; Google embeds a guitar tuner in search; LEGO partners with Fender for a Stratocaster kit; seasonal Salted Nut Rolls; Amazon’s creepy Astro robot; Facebook’s whistleblowers; FTC to crack down on fake reviews; pathetic email pitches; Clubhouse shorts creators; top online review factors; and much, much more.

Brand Damage From NFL Anti-Vaxxers

By David Erickson | August 16, 2021

Beyond Social Media - Anti-Vax Doctors - Episode 359

BL and David discuss doctors spreading vaccine misinformation to other doctors on Doximity; a TikTok campaign in real life; Yelp’s COVID labels; Instagram’s new blocking feature; a brain/computer interface that inputs full sentences from your thoughts; Twitter’s redesign; Twitter Spaces’ new multihosting feature; Snopes forced to retract plagiarized articles; Vikings quarterback Kirk Cousins anti-vax PR fiasco; Twitter’s cropping bias; a survey of content entrepreneurs;…and much, much more.

Coral Graszer Interview

By David Erickson | July 25, 2021

Host David Erickson interviews Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more.

Live Audio With Spotify & Facebook

By David Erickson | June 27, 2021

Beyond Social Media - Spotify & Facebook Clone Clubhouse - Episode 354

BL and David discuss Spotify and Facebook’s Clubhouse clones; a Twitter thread that made it to the silver screen; Google’s breaking news warning; a clever list building tactic; digitally resurrecting murdered journalists; how to scare phone spammers; Twitter’s ticketed Spaces; a LEGO typewriter set; Hyundai acquires Boston Dynamics and cuts a strange video to celebrate; Apple is out to destroy your open rates; family and friends word of mouth;…and much, much more.

Blois Olson Interview

By David Erickson | May 10, 2021

David Erickson interviews Blois Olson, founder of Fluence Media, publisher of seven popular newsletters and a Minnesota politics-focused podcast, and political commentator at WCCO radio.

Twitter Spaces & IKEA Audio Catalog

By David Erickson | March 21, 2021

Beyond Social Media - Twitter Spaces - Episode 342

BL and David discuss the launch of Twitter Spaces; IKEA’s audiobook catalog; a sweet wine-tasting gig; a tour of American dialects; instant holograms; Taco Bell’s 404 error page; an Ad Council COVID vaccine campaign; Facebook’s newsletter publishing platform; Mark Cuban’s Clubhouse competitor, Firesidechat app; Google’s Key Moments in YouTube videos; LinkedIn throwing shade TikTok’s way; an inclusion video oversight…and much, much more.

Facebook, McDonald’s & Dinosaurs

By David Erickson | September 12, 2020

Beyond Social Media - Mythic Dinosaurs - Episode 322

Episode 322: BL and David discuss a Facebook Group battle over a dinosaur at McDonald’s; Alexa for Residential; Ron Charles acting out book reviews; PDFs are not fit for human consumption; the Wired 25 virtual conference; new LinkedIn Page features; Salem Ilese is Mad At Disney; the JabberMask; Google to limit paid keyword data; the drone delivery race heats up; your smartphone knows when you’re drunk…and much, much more.

TikTok Surveillance

By David Erickson | August 15, 2020

Episode 319: BL and David discuss TikTok’s clandestine surveillance of its users; precisely targeted direct mail; warm and cuddly artificially intelligent pet robots; Twitter’s new Reply Guy feature; the power of video recommendations; LinkedIn Sells SlideShare to Scribd; Planter’s Baby Nut grows up; Apple redirects search users to its Apple News+ app;…and much, much more.

LinkedIn and Twitter Jump on the Story Bandwagon

By David Erickson | March 7, 2020

Beyond Social Media - Twitter & LinkedIn Stories - Episode 299

Episode 299: BL and David discuss LinkedIn and Twitter are jumping on the Story bandwagon; the City of Austin cancels SXSW over Coronavirus fears; The Office’s Kevin’s famous chili returns; a viral voicemail plays in movie theaters; The Simpsons are recreated in CSS code; AR glasses let firefighters see through smoke; Redditors fight disinformation; Heineken has a drink and drive public fridge; WHO TikToks Coronavirus …and much, much more.

Artificial Skin for Virtual Reality

By David Erickson | October 4, 2019

Episode 283: BL and David discuss artificial skin for virtual reality; Google Arts & Culture’s VR Versailles; Pew research data showing worries about social media’s impact on news; what happens if you go to Instagram jail; Google testing desktop sidebar search; Staples’ WorkLife Magazine; Tide’s #LaundryNight debates; Twitter’s DM search; leaked Zuckerberg tapes; a net neutrality appeal decision; LinkedIn’s enhanced ad targeting; a picture that speaks much louder than words…and much, much more.