Climate Change Archives - Beyond Social Media

Tom Herman Interview

By David Erickson | May 29, 2021

Host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets.

Social Media Political Ad Wars

By David Erickson | November 4, 2019

Beyond Social Media - Online Political Ads - Episode 287

Episode 287: BL and David discuss the controversy over social media political ads and two of the proposed solutions; The Climate Trail video game that takes place in the climate change apocalypse; Samsung’s selfie satellite fail; Yahoo Groups’ move to email-only; unrest on the Facebook campus; the trend toward video games as spectator sport epitomized with the launch of the Minnesota Vikings’ eSports team; hot dog boy gets a ride in Oscar Mayer’s weinermobile; McDonald’s social media fail; Amazon’s Choice paid reviews; Joe Biden’s domain fiasco; political Twitter; and much, much more.

The Deep Fakes Edition

By David Erickson | June 24, 2019

Beyond Social Media - Deep Fakes Edition - Episode 273

Episode 273: BL and David discuss the Pakistani press conference that was filtered with cat ears; 3D objects and augmented reality in Google search; YouTube’s augmented advertising; Cracker Barrel’s moral stand; a robobullying parody video of Boston Scientific robots; museums installing ‘braille art’ touchable recreations of exhibits; Spotify’s Daily Drive podcast playlist and the company’s new podcast-targeted advertising; the announcement of Facebook’s Libra cryptocurrency; an AI-generated Russian spy infiltrates LinkedIn; a deep fake Rasputin sings Beyonce; deep fake videos that are as easy to create as editing text; an algorithm that can generate an accurate portrait of a speaker based only on a sample of that speaker’s voice; Google Photos goes Driveless;…and much, much more.

Burger King's #NoBully Campaign & Twitter's New Political Ad Transparency

By David Erickson | October 29, 2017

Beyond Social Media - Burger King Bullying Ad - Episode 207

Episode 207 co-hosts B.L. Ochman & David Erickson discuss Burger King’s anti-bullying public service ad; Twitter’s new-found transparency for political ads; the mechanics behind the recommendation engine powering Spotify’s Discover Weekly playlist; Burger King bullying Wendy’s; saveable Tweets; Twitter’s Happening Now feature; Facebook going after Google Hangouts with the addition of screensharing to Facebook Live; Facebook adding Dwell Time and Link Sharing as custom audiences for ad retargeting; 3D social posts to encourage VR object sharing on Facebook; the EPA erasing climate change online; your camera is watching you; Spectacle sales are not so spectacular; giving Amazon your key; and the top 10 most horrific marketing screw-ups of 2017; plus great new apps and stats you should know…and much, much more.

Snowzilla & Social Media, Donald Trump Can Shoot People, National Zoo's Panda

By David Erickson | January 24, 2016

Beyond Social Media - Internet of Things Security Risks - Episode 127

Episode 127: Co-hosts B.L. Ochman & David Erickson discussed Donald Trump’s latest controversial remarks; CEOs shunning social media; fun & games with the FBI; Internet of Things security risks; Tina Fey does Sara Palin, again; the Cannabis Health Summit; Google blocking bad ads; BarkBox doggie events; the customer service imperative; the National Zoo’s panda frolicking in the snow; social media & the Snowzilla blizzard of 2016; Amazon Echo reading Kindle books; Facebook’s Sports Stadium feature; plus great new apps and important stats and a lot of stuff in between.

Hashtags Gone Bad & Bezos vs Trump Twitter Spat

By David Erickson | December 13, 2015

Beyond Social Media - Jeff Bezos vs Donald Trump Twitter - Episode 123

Episode 123: BL and David discuss three Twitter hashtags gone wrong: #ThisIsEgypt, #HackAHairDryer & #AskLaneBryant; Greenpeace’s undercover investigation of buying academic research; Republican candidates with their phallic firearms; the Jeff Bezos vs. Donald Trump Twitter spat; season two of Serial; Google website hosting & domain registration; Twitter photo improvements; Rice Ball Babies; and much, much more.

Google Becomes Alphabet & Target's Customer Service Troll

By David Erickson | August 15, 2015

Google Alphabet - Beyond Social Media - Episode 108

Co-hosts B.L. Ochman & David Erickson discussed Google’s restructuring as Alphabet; Hillary Clinton’s emoji fail; Bic pens dissing women…again; Edelman’s climate stance conundrum; Google’s diminishing map pack; Target’s trolling “customer service” rep; Twitter’s customer service playbook; political photoshopping; Moz’s new search engine ranking factors; plus great new apps and important stats and a lot of stuff in between.