Branded Content Archives - Beyond Social Media

Hillary Clinton's Subway Error Page & Google Play Podcasts

By David Erickson | April 17, 2016

Beyond Social Media - Hillary Clinton 404 Error - Episode 139

Co-hosts B.L. Ochman & David Erickson discussed Hillary Clinton’s New York subway turnstile 404 error page; UC Davis’ SEO crisis; Google Play podcasts go live; Audible Channels; Facebook’s branded content tool and trending live video streams; an IP mapping horror story; TD Bank customer service; a vandal who went viral; Google Cardboard apps; the #DoYourJob campaign; Accenture’s hologram leaders; plus great new apps and important stats and a lot of stuff in between.

Violent Bar Coasters & T-Mobile's #NeverSettleForVerizon

By David Erickson | May 17, 2015

Beyond Social Media-Show - Violent Coasters - Episode 96

Co-hosts B.L. Ochman & David Erickson discussed violent bar coasters; a PR pitch from hell; T-Mobile’s #NeverSettleForVerizon campaign; Facebook Instant Articles; a ban on mobile ads in Europe; Snickers’ stickers; the Apple Watch for deaf people; and B.B. King; plus great new apps and important stats and a lot of stuff in between.

The Pros & Cons Of Starbucks' Race Together Campaign

By David Erickson | March 21, 2015

Beyond Socila Media Show - 88 - Starbucks Race Together

Co-hosts B.L. Ochman & David Erickson discussed the pluses and minuses of Starbuck’s #RaceTogether campaign; Toyota’s BB King commercial; HBO’s Robert Durst True Crime reality show; Monica Lewinski’s TEDTalk; American Airlines exception policy fiasco; Google’s practice of manipulating search results; YouTube’s new cards; NASA’s live broadcasts; and a lot of stuff in between.

Fining Negative Reviewers, Tinder Rescue Dogs & John Oliver on Native Advertising

By David Erickson | August 9, 2014

Beyond Social Media episode 59: How NOT to combat negative reviews; a case study in how to rescue dogs; and John Oliver’s rant against native advertising.