Books Archives - Beyond Social Media

Michael Solomon Interview

By David Erickson | February 6, 2021

Beyond Social Media Show co-host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.

Apple Glass Leaks

By David Erickson | May 22, 2020

Episode 309: BL and David discuss a leak of details for Apple’s reported upcoming augmented reality glasses; DEVO’s face shield PPE; a literal happy hour courtesy of the Finns; the bookcases of the cloistered and famous; a Twitter parasite; cutout customers popullating a restaurant; Playboy’s sexy safe six; Feedly’s Leo AI; Instagram guides; Facebook’s new eCommerce bid; exclusive Twitter threads; the future of conferences; how the debunked viral Plandemic conspiracy spread;…and much, much more.

Google+ Shutting Down & Instagram Bullying

By David Erickson | October 12, 2018

Beyond Social Media - Google Closes Google Plus - Episode 244

Episode 244: BL and David discuss Google’s decision to shutter Google+; Mike Rowe’s hilarious prostate cancer PSA; YouTube banning duplicate videos; bullying actions and issues on Instagram; Nina Hale’s hilarious Google office view, with animals; an anthem for women goes viral; the red and blue state spikes in political book sales; Uber’s free rides to the polls #RegisterAndVote; information terrorism and the spread of online disinformation; is Ted Cruz #ToughAsTexas?; Brett Kavanaugh punked; Google v Facebook referral traffic…and much, much more.

Facebook's Political Ad Rules

By David Erickson | June 9, 2018

Beyond Social Media - Facebook Political Ad Rules - Episode 231

Episode 231: BL and David discuss Facebook’s new political advertising rules; Philadelphia Eagles’ safety Malcolm Jenkins silent public relations stunt; Bill Gates’ Notes; Stew Leonard’s freedom burgers; search engine optimization audits; Apple’s web developers conference updates; Pod Papers magazines; senior’s bucket lists; personal shopping analytics; Apple’s dubious privacy high road; animal influencers; the imminent robot revolution; International House of Breakfast; and much, much more.