Star Wars: The Force Awakens Marketing

By David Erickson | October 25, 2015
Beyond Social Media - Star Wars The Force Awakens - Episode 117

Co-hosts B.L. Ochman & David Erickson discussed Trump’s Twitter woes; killing baby Hitler; tech journalism backlash; Pepsi’s failure to stock up for Back To The Future Day; racist Twitter trolls boycott Star Wars; a teen Vine star; PR for ad agencies; Twitter polls; Facebook search; USA Today’s Back To The Future wrap; Amazon sues fake reviewers; YouTube going Red; New York Times’ submersive journalism; facial recognition for health care; super secure passwords; Nixon’s tweets; plus great new apps and important stats and a lot of stuff in between.

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Jack Dorsey's Twitter & Square Duet

By David Erickson | October 11, 2015

Co-hosts B.L. Ochman & David Erickson discussed Marks & Spencer’s ill-conceived #ShowYourStrap campaign; Amazon’s Alexa-activating commercial; Columbia Sportswear’s septuagenarian spokeswoman; data journalism reporting on gun violence; Jack Dorsey’s permanent return; the #ImWithLizzie and anti-bullying month; Medium’s new features; Twitter Moments; Facebook empathetic Emojis; Google’s Impact Challenge; email signature best practices; plus great new apps and important stats and a lot of stuff in between.

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Cecil The Lion Killed, Hunter Dentist Walter Palmer Suffers Online Wrath

By David Erickson | August 2, 2015

Co-hosts B.L. Ochman & David Erickson discussed the killing of Cecil the Lion by Minnesota dentist Walter Palmer and the online outrage that ensued; more predictions of Google+’s demise (even Hitler reacts); Elon Musk and Stephen Hawking’s warning of a robot arms race; Google 360 movies; the a thrash metal God Particle; universal Internet access; Amazon’s Launchpad; AP’s YouTube archive; Rhino Cams; plus great new apps and important stats and a lot of stuff in between.

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Is Flash Dead Yet & #AmazonPrimeDayFAIL

By David Erickson | July 19, 2015
Beyond Social Media - Is Flash Dead - Episode 104

Co-hosts B.L. Ochman & David Erickson discussed Amazon’s underwhelming Prime Day; CNN’s latest reporting failure; the latest nail in Flash’s coffin; Starbucks jobs program; Facebook’s Moneypenny digital assistant; Mark Cuban’s Mark Tank fundraiser; the rebirth of Bloom County; Wilco’s Star Wars giveaway; Rachel Platten’s duo with a sick six-year old; plus great new apps and important stats and a lot of stuff in between.

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Amazon Prime Day & The Reddit Implosion

By David Erickson | July 11, 2015
Beyond Social Media - Amazon Prime Day - Episode 103

Co-hosts B.L. Ochman & David Erickson discussed the reaction to the raiding of Subway’s spokesman’s home; errant hashtags; Reddit’s implosion; the video metrics mess; Amazon Prime Day; interns breaking news; Upworthy’s reinvention; Pampers’ #BetterForBaby video; LinkedIn’s million posters; Google RidesWith; RadioShack’s dance party; plus great new apps and important stats and a lot of stuff in between.

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Facebook Instant Articles & Meet The Press Charleston Fail

By David Erickson | June 28, 2015
Beyond Social Media - Facebook Instant Articles - Episode 102

Co-hosts B.L. Ochman & David Erickson discussed Facebook Instant Articles; Meet The Press’ Charleston massacre fail; Amazon’s per-page eBook royalties; influencer marketing; Google News Lab; Google’s news algorithm update; the Time-On-Story metric; Facebook Author Tags; the #SeriousBaby campaign; YouTube’s new player; Google’s artistic cars; Samsung’s see-through trucks; plus great new apps and important stats and a lot of stuff in between.

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