Stranger Things & New Coke

Beyond Social Media - Stranger Things New Coke - Episode 269

Episode 269: BL and David discuss Coca-Cola bringing back New Coke for season three of Stranger Things and the new Stranger Things-themed Lego set; Vita Coco’s social media pissing match; Amazon’s plans for a voice-activated wearable for healthcare; Spotify’s new podcast production platform; podcasts finally showing up in Google search results; Burger King McDisses Ronald; Salvador Dali comes alive!; Facebook’s Actionable Insights; Apple Podcast’s questionable use of episode landing pages; Hershey’s desperate emoji bars;…and much, much more.

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The Demise Of Social Media?

Beyond Social Media - Social Media Demise - Episode 265

Episode 265: BL and David discuss Google+ is sort of back; social media’s demise; how love disarms hate; Google’s free digital learning center comes to New York City; podcast transcripts from Google; podcast search from Apple; the new frontiers in voice; battling earbuds; Netflix magazine; Spotify gets grabby; new podcast studies and stats; Lego robots …and much, much more.

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MillerCoors Battles Bud Light Over Corntroversy

Beyond Social Media - MillerCoors Battles Bud Light - Episode 259

Episode 259: BL and David discuss discuss MillerCoors’ #ToastToFarmers response to Bud Light’s Super Bowl ad; Augmented Reality LEGOs; recruiting in virtual reality; Amazon dumps New York; Amazon Moments; LinkedIn Live; U-Haul’s data storytelling earned media; National Geographic’s Valley Of The Boom docuseries about the rise of Silicon Valley; the Bumble dating app; Jimmy Fallon on Amazon Alexa; Nvidia’s nonpeople; the Bratz Doll Challenge;…and much, much more.

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The Ascending Growth Of Podcast Marketing

Beyond Social Media - Podcast Marketing - Episode 226

Episode 226: BL and David discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data from Edison Research about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; Jason Calacanis’ Open Book Challenge race to replace Facebook; SmugMug’s acquistion of Flickr; Burger King’s stealthy campaign to sneak Whoppers into movie theaters; Kellogg’s Frosted Flakes chocolate record; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more.

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Historical Barbies & Jurassic World Alive AR

Beyond Social Media - Historical Barbies - Episode 220

Episode 220: BL and David discuss Mattel’s new line of historic Barbies; made up holidays; the Philando Castille crowdfunding effort that fed a school district; brilliant billboards; Techmeme’s new Ride Home podcast; how to write good error messages; the Jurassic World Alive AR app; Mall of America’s mallbot; Amazon’s creepy, laughing Echo; thought transfer technology; facial recognition in interviews; a brainwave-powered exoskeleton; voice optimization for Amazon Alexa; and much, much more.

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March For Our Lives Video & Voice Activated Pokemon

Beyond Social Media - March For Our Lives Video PSA - Episode 219

Episode 219: BL and David discuss the March For Our Lives PSA video; NECTAR Sleep’s sleep like a baby television commercial; Izod Lacoste’s cause marketing campaign of replacing the iconic crocodile with threatened species; the 157 new emojis that will be released this year; the voice-activated Pokemon, Pikachu Talk; Eli Rezkallah’s reversed sexist ads; the arrival of the Twitter bookmarks feature; historian Michael Beschloss’ use of Twitter; an excellent infographic example from HubSpot; an unfortunate rap video by Utah state representatives; Twitter’s prohibition against simultaneous tweets; LittleThings Facebook algorithm problem; Maine’s emoji activists; …and much, much more.

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Black Panther Autocomplete Interview & The AI Apocalypse

Beyond Social Media - Black Panther Autocomplete - Episode 218

Episode 218: BL and David discuss an autocomplete Black Panther interview; Twitter amping up the news while Facebook flounders; the Amazon Pollycast; Bloomberg’s Twitter TicToc; the lonely dog that went viral; Lucky Charms gets mythical; Watson gets embedded in virtual and augmented reality; the Marketoonist; the coming artificial reality apocalypse; the next chapter in Net Neutrality repeal; a clumsy, milky metaphor; Gmail gets AMPed; concussion spotting technology; and much, much more.

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The Rock's Empire & The #MeToo Movement

Beyond Social Media - Dwayne Johnson Agency - Episode 206

Episode 206: BL and David discuss the #MeToo movement’s impact; a brilliant dot takeover; Barack Obama’s hip hop Presidential portrait; the Jane Austin role playing game from a former Second World developer; locking down Google for security; The Rock’s creative empire; Google search surprises; buff Jeff Bezos’ PR coup; craptastic towns of New Zealand provoke death threats; the voice ad challenge for brands; deceptive NFL advertising..and much, much more.

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Fearless Girl Faces Charging Bull & Spoken Spotify

Beyond Social Media - International Womens Day - Episode 178

Episode 178: Co-hosts B.L. Ochman and David Erickson discussed the fearless girl facing off with the Wall Street Bull; Spotify’s play for podcasts; Twitter’s egg filter; Amazon’s growing advertising business; the testing trolls comment solution; voice IP Alexa calls; YouTube’s similarity algorithm; WikiLeaks as Russia’s useful fool; ISP’s browsing your browsing history; Trump’s International Women’s Day tweets; no press access for you!; HBO’s Facbook Live meltdown;…and much, much more.

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