Alcohol Marketing Archives - Beyond Social Media

Twitter Spaces & IKEA Audio Catalog

By David Erickson | March 21, 2021 |

Beyond Social Media - Twitter Spaces - Episode 342

BL and David discuss the launch of Twitter Spaces; IKEA’s audiobook catalog; a sweet wine-tasting gig; a tour of American dialects; instant holograms; Taco Bell’s 404 error page; an Ad Council COVID vaccine campaign; Facebook’s newsletter publishing platform; Mark Cuban’s Clubhouse competitor, Firesidechat app; Google’s Key Moments in YouTube videos; LinkedIn throwing shade TikTok’s way; an inclusion video oversight…and much, much more.

Walmart Drive-Ins

By David Erickson | August 8, 2020 |

BL and David discuss the Walmart’s new parking lot drive-in movie theaters; giving credit to creators; why Microsoft wants TikTok; the pros and cons of WordPress’ auto-updates; Roger Federer’s rooftop tennis appearance; Google’s messy take on the customer journey; advertising agencies disclosing diversity data; Google News providing ‘for context’ links; Zoombombers hack the Twitter hacking trial; brands mistranslation misadventure; Trump’s ‘clean’ Internet; B2B salesperson traits;…and much, much more.

Corona Beer Crisis

By David Erickson | February 29, 2020 |

Beyond Social Media - Corona Beer Virus - Episode 298

Episode 298: BL and David discuss absurd Corona Beer Virus searches and fears; CNN weatherman’s face filter forecast; Giphy and Jif peanut butter’s Gif or Jif debate ad; students learning media literacy in school; Walmart’s reply to David’s Tweet shows smart earned media strategy; Stars & Stripes deleted by vindictive Trump; LinkedIn adds pinned updates; podcast rankings and Netflix rankings released; anti-Putin blogger assassinated; Leap Year baby finally turns 21; Greta Thunberg responds like a heroine; Bloomberg will send Trump a pink slip for you…and much, much more.

How China Censors American Companies

By David Erickson | October 11, 2019 |

Beyond Social Media - US Companies Cave To China, Episode 284

Episode 284: BL and David discuss American companies that cave to Chinese censorship; a Sesame Street character who addresses addiction; Target’s emphasis on audio branding; Siri comes to Spotify; an adorable MSNBC interruption; an augmented reality opera marketing campaign; whiskey pods; Amazon’s initiative to get voice assistants to work together; top sites that fact check fake news; malicious apps in Google Play; Google crowdsourced shopping ads; Google will soon block mixed content; and much, much more.

Amazon Buys Whole Foods & Ken Doll Gets Man Bun

By David Erickson | June 24, 2017 |

Beyond Social Media - Amazon Acquires Whole Foods - Episode 192

Episode 192: BL and David discuss NASA how called BS on Gwyneth Paltrow’s Goop; Amazon acquires Whole Foods; beefy new Ken Dolls come out; Smirnoff newsjacks; Google AI helps expand reading for kids; BuzzFeed & VOX Media get buggy; a Troll Cakes/detective agency makes trolls eat their words; Spectacles go scuba diving; alorithmic responsibility; the Instagram star who was trampled by a cow and much, much more.