LinkedIn Virtual Events

Beyond Social Media - LinkedIn Virtual Events - Episode 369

During episode 369, BL and David discuss a social justice t-shirt campaign; LinkedIn’s streaming social audio feature; The Gap’s $500 NFT hoodie; a superb real estate influencer example; Apple AirTag’s stalking abilities; FTC Investigates Facebook Meta for anti-competitive behavior; Google and Facebook under fire for cookie policies; North Korea hacks crypto to fund WMDs; and much, much more.

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Best & Worst Marketing Stories Of 2021

Beyond Social Media - 2021 Best & Worst Stories - Episode 368

During episode 368, BL and David discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included Alien Oreos, a handgun unboxing PSA, 2020 hooks up with Satan in Match.com Commercials, Bored Ape Yacht Club NFTs Launch, Weinermobile Lyft Rides, New York Times’ interactive historical reporting of the Tulsa Race Masacre, Snapchat Millionaires, Sleep Number’s advertorial TV commercials, Nerf Hires Fan As Chief Tik Tok Otticer, an Italian Mafia Fugitive Cooked By YouTube, Facebook’s January 6 Fail, a working gun disguised as a Lego toy, LinkedIn Knocks TikTok, the Milk Crate Challenge, Facebook renames, Twitter disses Alan Page, Mars Bar’s pesterbot, Nike’s Satan Shoes, Fired By Bot At Amazon, and Dancing Middle Aged Guys.

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Wheel Of Time Billboard

During episode 367, BL and David discuss Twitter’s new bot certification program; Prime Video’s awesome anamorphic billboards for the Wheel Of Time premier; the launch of The Atlantic’s new newsletters; Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie; Apple allows self-repair of their devices; the World Wildlife Foundation’s brilliant climate change advocacy video; Spotify to allow video podcasts; TikTok’s mediocre safety center; Big Oil’s decades-long disinformation campaign; a media bias chart misses the mark; and much, much more.

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Icelandverse

Beyond Social Media - Icelandverse - Episode 366

During episode 366, BL and David discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta; the Twitter Blue rollout; TikTok’s Creative Exchange; Is traditional SEO enough for voice?; email engagements that boost inbox visibility; content marketing tactics for recruiting talent; Arby’s french fried vodka; Apple’s secret advertising arbitrage; Instagram poaching TikTokers; the wild west of disinformation on podcasts; the state of email marketing; and much, much more.

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Drew Simon Interview

B.L. Interviews Drew Simon, a social impact and technology enthusiast with ten years of leadership experience in the non-profit and higher education sectors. Drew has served as a Senior Leader, Director, and Advisor for multiple non-profit organizations, and has helped charities around the world secure millions in funding to support their missions. More recently, Drew was introduced to blockchain and cryptocurrency, and was amazed by its potential to transform the social impact sector. This led to the launch of Crypto Altruism, a Blog and Community of Practice dedicated to advancing the social impact use cases of cryptocurrency and blockchain.

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Google For Creators

Beyond Social Media - Google For Creators - Episode 364

BL and David discuss Google’s push to court creators; LinkedIn closes the chapter on Stories; Instagram allows desktop uploads; Journalists prefer Zoom interviews; Australia pitches Chris Helmsworth; A sign language Metallica video; Facebook by another name; Apple’s privacy protection posing; Walmart’s crypto ATMs; and much, much more.

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Amazon Astro Robot

Beyond Social Media - Amazon Astro Robot - Episode 363

BL and David discuss a study suggesting that jerks are jerks, online or off; Sleep Number’s content marketing campaign; five new Twitter features, including business profiles; A design firm’s brilliant mock condom ads; Amanda Gorman’s Estee Lauder sponsorship gig; Minnesota Vikings’ stadium experiential marketing; branding NFTs; BrightLocal’s marketing of their online reviews survey; Google embeds a guitar tuner in search; LEGO partners with Fender for a Stratocaster kit; seasonal Salted Nut Rolls; Amazon’s creepy Astro robot; Facebook’s whistleblowers; FTC to crack down on fake reviews; pathetic email pitches; Clubhouse shorts creators; top online review factors; and much, much more.

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Tickets For Twitter Spaces

Beyond Social Media - Twitter Spaces Tickets - Episode 361

BL and David discuss paid tickets for Twitter Spaces; Lyft and Oscar Meyer co-brand a Weinermobile lift; the White House’s pro-vax influencer campaign; Google My Business’ prominence signal; robot lawyers; Walmart’s advertising network; moms against misinformation; Alan Page isn’t notable enough for Twitter; Facebook post plagiarism; the Milk Crate Challenge; Microsoft 11 support; Influencer compensation survey;…and much, much more.

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Curtis Boyd Interview

Beyond Social Media - Curtis Boyd Interview - Episode 360

During episode 360 of the Beyond Social Media Show podcast, B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career.

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