Outrageous Microsoft CEO $Karma, DIY Invisibility
Beyond Social Media Show, Episode 67
Co-hosts B.L. Ochman & David Erickson discussed Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma instead of asking for a raise; DIY invisibility; freelance terrorist hunters; Jewish Star Trek stars & VW; major updates at Google+ & Hangouts
Worst Digital Cases
- Brands chastizing, but not leaving the NFL
- Unimaginable Microsoft CEO Satya Nadella stance (& later regret) on why women should rely on $karma for raises
Best Digital Cases
- Impact of freelance online terrorist hunters?
- Mind Blown: DIY Cloak of Invisibility is here!
- VW taps Jewish Star Trek stars Kirk & Scottie to “Bemah me Up!” in E-Golf Car ads
- Poachable: like a dating site for job changers
Shiny New Stuff
- Google launches iOS app PRIMER with 5-minute marketing lessons for start-ups
- Paper Camera App
- Android version
- iOS version
- Filter Examples:
- Lindsey Buckingham with Fleetwood Mac at the Target Center in Minneapolis
- Blog post example: LinkedIn Best Practices for Business Development
- Video Example: – Hyperlapse + Paper Camera
- Google+ launches polls in posts (and they’re pretty too)
- Dave Berbris says Google+ is here for the long haul,with emphasis on Hangouts, Communities & Google+ Photos (which Dave notes are truly awesome)
- Click to Tweet WordPress PlugIn
- Click To Tweet service
Projects
- Why You need to add Google+ Hangouts to your digital strategy – Oct 22, 3-4 PM with NASA Social Media Manager John Yembrick and NY Times Social Media Editor Sona Patel & Ronnie Bincer, produced by B.L. Ochman
The Daily Numbers
Holiday Shopping Season Starts Earlier for Some Shoppers
BEYOND SOCIAL MEDIA HOSTS
David Erickson
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B.L. Ochman
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Maximum-PlusGoogle+ event production and coaching
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