July 2021 - Beyond Social Media

Coral Graszer Interview

By David Erickson | July 25, 2021

Host David Erickson interviews Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more.

Block19 Backlash

By David Erickson | July 18, 2021

BL and David discuss the backlash over Culper Precision’s Lego kit for a Glock handgun; Improv Everywhere’s New York city dance party; Google’s test of seller ratings in search; Twitter’s Non-Fungible Tokens; Amazon’s Kindle Vella serialized fiction platform; Twitter’s testing of new conversational features; Instagram’s Reel advertising; BusinessInsider’s clever welcome email; Facebook launching it’s Substack clone, Bulletin; the advent of the college athlete influencer; This Week in Cuba Twitter Space; DiGiorno’s crowdsourced slogan; an Amazon contractor gets fired by bot; emails on packaging; Clubhouse demographics;…and much, much more.

Bob Hoffman Interview

By David Erickson | July 10, 2021

Host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.